As someone working in the landscaping industry, mini-excavators and the larger machines used by partners are close to my heart. Previous commenters have already voiced my thoughts on the product itself. It is a high-quality product that improves productivity and has a solid dealership and aftermarket network.
In today’s digital world, I would imagine that the sale of heavy machinery and related accessories and attachments is still a fairly personalized business, meaning that a close connection to a familiar person or firm is important; I would expect customer retention to be high, with the possible exception of the largest companies.
Then I wonder why tiltrotators don’t catch on as easily in developing markets or, for instance, in the USA/Canada sector—pure guesswork, but perhaps the work there is more focused on mining, heavy earthmoving, etc., and manual labor for finishing work is readily available at lower wages than here in the Nordics. I am happy to be proven wrong and to see tiltrotators become more common worldwide; my own experience with the necessity of the aforementioned invention comes from, for example, cramped yards where you should be able to finish the job from one spot, but the bucket’s lack of rotation forces you to find new positions for the machine itself, whereas with a tiltrotator, you could optimize the machine in one location and finish the job from there. I am not, however, an earthmoving professional, and my experience is limited to mini-excavators rented during peak seasons.