A couple of things are on my mind regarding this:
Did the company’s best selling point get lost when Apple was forced to open its ecosystem? I personally think that the case partly faded because of that, and I sold my shares for this reason, as I wrote.
Cash situation. The company likely has credit readily available, and of course, the cash cannot be allowed to drop too low. Is there a plan to use credit or some other arrangement that is not favorable to the company?