EA is launching a new advertising platform for its games, allowing brands to appear on stadium perimeter boards, in-game assets, and special content.
According to EA, the goal is to make advertising as natural a part of the gaming experience as possible, while providing companies with better ad targeting and campaign tracking.
“With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players.” David Tinson, Chief Experience Officer at Electronic Arts, said in the release.