As a mango maniac, I’ve also been comparing different mango products. Today I ate Lidl’s dried mangoes and yuck, they were straight-up s-tier trash. Tasteless and weirdly wrinkled shreds from scrap pieces. I’ve also tried Pirkka, and they were surprisingly good, but at least the bag I bought had a few really big and thick pieces, and then the other pieces were considerably smaller and thin. Dave & Jon’s mangoes are the closest to Sunshine Delights, but in my opinion, even they more often have a few individual large pieces à la Pirkka, followed by smaller shreds. In light of my completely biased opinion, Sunshine Delights’ mangoes are more consistent in quality and rarely have those big chunky pieces. They also have fewer scrap pieces because, as I understand it, those go into products like Dippies and those flavored versions, which I don’t care for too much. Oh, and then there was Exotic Snacks, of which I don’t remember much other than that it also couldn’t compete with Sunshine Delights and Dave & Jon’s, which I consider the best in this product category.
On a trip to Sweden, I checked out the mango aisles and even tested something, but unfortunately I don’t remember what they were, but they didn’t leave much of an impression on me either. I bought some ridiculously expensive bag of freeze-dried mangoes for 6 euros. 
They weren’t worth the price and, according to my better half, they even smelled terrible.
In the Nordics, the market is already quite saturated, and what makes me wonder is that Dellia’s products are still more expensive per kilo than their high-quality competitors. That price difference isn’t a problem for me because, due to my completely biased and surely skewed opinion, Dellia’s mangoes are the best. But will a slightly cheaper, yet tolerable alternative be enough for the average mango enjoyer? Consumers are price-conscious, and at least here in the backwoods of Finland, people seem to stretch every cent, even though rays of hope are visible. That’s why it’s good that they are starting to look for market share elsewhere, and that’s probably why it’s worth holding onto these mangoes. Still, I’ve pondered a bit about what to do with these, but the gross margin has actually improved to over 40%. As long as all kinds of one-offs decrease in the future, this will turn out fine.
And then about added sugar. I probably have a somewhat lax attitude towards it, but I don’t see it as a major problem. Well okay, the 10% added sugar in Dellia’s peaches is already enough to be a bit bothersome and it tastes exactly like it has 10% added sugar. But still, the roughly 4% added sugar in those mangoes isn’t that immense, especially if you replace sweets with mangoes, for example. And what ultimately is the difference between added sucrose and the natural fructose in fruit, when both are relatively fast-absorbing carbohydrates that you shouldn’t eat too much of anyway? You can’t really eat too much fresh fruit in terms of sugar intake, but based on my experience (), you certainly can with dried fruit. That’s why you can’t really make health food out of these relatively energy-dense mangoes anyway, and that’s another reason why I don’t think the added sugar is such a bad thing.