CDON - Nordic mini-Amazon

As some of you may have already noticed, the CEO is taking a break.

CDON’s CEO Kristoffer Väliharju temporarily resigns from his position as CEO due to illness. Kristoffer Väliharju has for some time experienced problems with irregular heart rhythms, which has affected Kristoffer’s physical ability. To deal with the problems, Kristoffer has carried out a planned procedure and now needs a period of rest. He is expected to return to his position as CEO of CDON within 6 months.”

Redeye initiates coverage of CDON, a high-margin and capital-light online marketplace with
2.3 million active customers and 1,500 connected merchants. While the recent rally has driven
valuation to unsupported levels and the company now faces a formidable competitor in
Amazon, we see long-term value in its exciting marketplace transformation and strengthening
network effects.

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Heh, gotta say @Aston_Livingstone and @Arimatti_Alhanko were absolutely on top of this case earlier!

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Ceissin’s greatest potential is the following:

  1. Allegro’s customers order 30 times a year
  2. Kasp’s customers order 10 times a year. A few years ago, it was less than 2.
  3. CDON’s customers order 1.7 times a year. This means that GMV per customer needs to be increased, and this will come through more orders rather than customers ordering more expensive products. Management is aware of this and is working on it.
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Let’s quote Arimatti’s old message again before tomorrow’s Q1 report. It’s worth mentioning that Redeye’s base scenario predicts 30% 3P GMV growth. We’ll see what happens tomorrow :flexed_biceps:

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The stock has taken a beating, was Q1 weak or is it just a correction?

Q1 was a bit sluggish in terms of 3P GMV: growth was only 25%. Redeye expected 30%. However, the number of active sellers exceeded expectations (+56%).

The stock has now taken a breather after an absurdly strong rally, but the story needs to be viewed beyond individual quarterly results. I suspect that growth may continue to look sluggish as the comparison period consists of quarters boosted by the pandemic. I believe the potential here is strong if network effects can truly push through as a result of growth in both active sellers and buyers.

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How does the cdon Funda look in relation to its price? Can someone familiar with it comment?

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If the new owners and new management achieve what they are aiming for… I like it :wink:

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I’ll add a bit. Recent data looks weak when it comes to CDON. Website visits might be down 30-40% YoY in the Q2 report. So, 3P GMV might also be negative. We’ll see how the market reacts to this… on the other hand, as I said, there’s absolutely insane upside in the long run if they can make it work. We’ll see :slight_smile:

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I’m thinking of following the course graph and using stops. I’ll probably build some kind of position over time.

The price has been falling for quite a while now. I’ll go in with small pieces, ready for small losses, and I think I’ll use a stop-buy order, which means the price has to rise for the next purchase…

What kind of data has emerged lately regarding CDON? I haven’t come across any new data since the quarterly report.

Adam Wyden has some slightly sour opinions about Swedish small investors after first driving the share price sky-high with his own share purchases, and then the share has since dropped 65% from its peak :slight_smile:

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The Board of Directors of CDON AB announces that Allan Junge-Jensen has been appointed interim CEO of CDON AB starting July 26th.

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SEB lowers Cdon’s target price for weak GMV assignment analysis
SEB lowers the target price for the e-commerce company Cdon to SEK 750 (800), in connection with the latest assignment analysis.

The lower target price reflects reduced estimates for the company. This applies to GMV (gross merchandise value), where SEB lowers the forecast by 5 percent for 2021 and 3 percent for 2022-2023. The EBIT forecast for 2021 is also revised to SEK 10 million from the previously expected SEK 19 million.

For the second quarter, SEB predicts that GMV will have decreased by 5.5 percent, this due to subdued traffic figures during the period.

The Cdon share is traded unchanged on the Stockholm Stock Exchange.

Reno Santic

News agency Finwire

https://twitter.com/finwire

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A 5.5% GMV drop would already be a tough number. I expect a significantly steeper drop.

-Total visits: 18.5 - 19 million. A decrease of 35-40% YoY.
-3P GMV SEK 340-380m. A decrease of 5-20% YoY.
-1P GMV SEK 80-100m. A decrease of 30-50% YoY.
-Total GMV SEK 420-480m. A decrease of 15-25% YoY.

Well. We’ll see the numbers on Wednesday. And of course, it’s only one quarter. But if the drop is this steep, it will be interesting to see the market’s reaction.

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Redeye lowers the expected GMV in Q2’21, as we have seen indications of more muted site traffic. Other key areas in the report will be news about the platform (automation and search indexing), the number of active customers (and investments in the customer experience area), and the merchant intake. We also expect to hear more about CDON Ads, which was launched in May

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Hey, not nearly as bad a report as many probably expected. Q3 seems to be picking up speed again. I’m really looking forward to the upcoming CEO recruitment. What are your thoughts on the report, @Arimatti_Alhanko?

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Well then. Roaming was right in the middle of my own range. 3P GMV was much better only because the take rate fell sharply. Was there possibly some discounts that boosted the GMV figure but naturally negatively affected revenue?

Take rate Q4 20: 11.7%
Take rate Q1 21: 10.7%
Take rate Q2 21: 9.5%

Perhaps the only positive thing was the July MTD figure, but only 13 days are behind us. Valuation is now SEK 2.5bn, trailing 12-month 3P revenue SEK 205m. So a 12.5x revenue multiple. Not really a bargain and a lot to prove. The market is big, and if they can truly accelerate growth, the case will surely be good. We’ll see :slight_smile:

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CDON | Get a 20% discount on your first movie purchase

I don’t know if this has been mentioned here yet, but Cdon.com has apparently bought Discshop. I don’t know what kind of turnover that store generates, but I used to be a customer of both when I still bought movies.

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