Anora - Brands for the bunker

Stocks
,
784

AI:

  1. “The Haparanda Phenomenon” and Sales Growth at the Border

Systembolaget’s statistics confirm that stores in northern Sweden (such as Haparanda) sell multiple times more relative to their population compared to the rest of the country.

  • The significance of Haparanda: The Haparanda Systembolaget is repeatedly one of the top-selling stores in all of Sweden. Finns specifically go there for familiar brands, such as Koskenkorva, because they are significantly cheaper there.

  • Shift in volumes: When you look at Alko’s declining trend lines, they do not mean that Finns have stopped drinking Koskenkorva at the same rate. A portion of the sales has simply leaked across the border to Sweden.

1 Like