A good article in Ålands sjöfart regarding Far East tourism as a new growth driver for our shipping companies. Likewise, “coolcation” as a new phenomenon is bringing us more and more tourists from Mediterranean countries in the summer.
“At the same time, climate and safety are playing an increasingly important role in travel trends. Viking Line points to the so-called ”coolcation” trend, where travelers are increasingly choosing cooler destinations instead of traditional holiday resorts in Southern Europe. This means that markets such as Spain and Italy are also starting to appear more clearly in the shipping company’s passenger statistics.”
At the same time, climate and safety have an ever-increasing significance in travel trends. Viking Line refers to the so-called “coolcation” trend, where passengers more frequently choose cooler destinations instead of traditional holiday resorts in Southern Europe. This means that market areas such as Spain and Italy are also starting to show up more clearly in the shipping company’s passenger statistics.