In my view, the essential thing about this year’s figures isn’t whether the company meets its given guidance—which is very ambitious in this market situation (cf. Honkarakenne or any residential builder)—or if it falls slightly short, requiring a profit warning. The current stock price assumes that the company won’t reach our forecasts, so in that sense, we can’t even fall from a very high level.
The company’s current view of revenue and operating profit in euros can’t be off by much, as there are only 5.5 months left in the current fiscal year and at most 4.5 months of sales time, since invoices are likely only issued upon delivery, and it surely takes at least 1 month from order to delivery.
Still, this is the company’s view, and the company has the best knowledge of its own business and its development.
I believe Vauhkonen said in Thomas’s latest interview that autumn/the end of the year is their best sales season, which is very understandable, especially regarding fireplaces.
The most important thing about this year’s figures is that after a very long struggle, the company is able to generate significant profit (P/E around 10), pay dividends, and reduce its debt.
Even more important than this year’s absolute euro amounts is that next year the company will have new collections in both fireplaces and electric sauna heaters, with which the company aims to increase sales alongside a growing sales network. Next year, the company should have about 25% more dealers abroad compared to the current situation, if the 50% growth target is reached by the end of 2026.
The domestic market remains important for the company, so hopefully, a recovery in domestic residential construction as early as next year would contribute additional sales across all business segments.
In a sense, it’s good that we’ve reached a level with the company where profit warning speculation focuses on whether the operating profit will be below or above 3,000,000 euros, rather than whether the company will be profitable or loss-making. Hopefully, in 2025, the same discussion will focus on whether the company reaches an operating profit target of 5,000,000 euros (my own guess), and in 2026, hopefully the topic will be reaching an operating profit target of 6,000,000 euros (based on the company’s target of €50m revenue and a 12% operating margin).