In this thread, you can discuss whether you favor the products or services of the companies you have invested in. Is there any motivation for favoring them other than the investment itself? Did you start favoring the company first, or did you make the investment first? Of course, not all companies are the type that an individual can actually support, and foreign companies might not necessarily have operations in Finland.
I have invested in Kesko, but I don’t do my daily shopping at K-stores, mainly due to the price level. The only area where I clearly favor Kesko is K-rauta; for example, I mainly do my renovation-related shopping there. I don’t own Neste right now, but when I did, I usually refueled my car at Neste
I favor the products of a few companies, but at least for now, I haven’t invested in them. For example, I use F-Secure, but I haven’t invested in F-Secure. Another example could be Nike; I use their shoes, but I haven’t invested in the company.
I don’t favor the products or services of a company I own just because I own the firm. Take insurance services as an example. If If provides worse service and is clearly more expensive than a competitor, I will definitely switch insurance companies even though I own Sampo.
But it has happened the other way around: I’ve bought a product or service and had a good experience, after which I’ve looked into the company as an investment. Below are some companies I ended up investing in because a good customer experience led me to research the company.
Skechers - the best casual footwear I have found
Musti Group - as a dog owner, when visiting PetenKoiratarvike or Musti ja Mirri, the immediate thought was that this is a winning concept and something I need to own
Apetit - when I started increasing the share of vegetarian food in my diet, I wanted simplicity at first. I found it in the supermarket’s freezer section and from a domestic brand. Back then, it was also priced below 0.5 P/B on the stock exchange, so the buying decision was easy
Husqvarna - a forest owner’s best tool brand for clearing saws and chainsaws, regardless of what owners of the orange brand (Stihl) might claim.
I’m averse to Fortum in real life, but it certainly fits into the portfolio because of its earnings power (as long as they don’t go on adventures with acquisitions ). I use Microsoft somewhat out of necessity, but that doesn’t affect the investment decision. I would under no circumstances use Altria’s products, but it brings good results to the portfolio F-Secure (now WithSecure) was a nice place to work and the products are nice, but from an investor’s perspective, I wouldn’t buy it myself. Same goes for LeadDesk. Finnair is also nice, but it’s on/off in the portfolio if good opportunities arise
Just off the top of my head.
Yeah, these things are quite separate from each other, at least for me
I have been buying and adding to my positions in Elisa, Olvi, and Orion with an ownership mindset, having used their products long before I even started investing. There isn’t really any specific motive behind it; it’s mainly that I knew the brand and knew what they do or manufacture, so I just went ahead with the purchases and additions.
I have pretty much always been on Elisa’s mobile network, since the Radiolinja days in 1998, and my number has stayed the same ever since. You rarely see these 050-prefixed numbers anymore, and I intend to keep it. And indeed, they are the only fully Finnish operator, so it is not a difficult choice. I prefer Finnish, and competitors are not an option. I will stay with Elisa and keep myself as a satisfied customer by moderating my bills with win-back offers. A nicely stable and predictable stock with a good dividend—a guaranteed pick for a retirement portfolio.
I have always consumed Olvi’s products, largely based on my mood. I have liked Olvi’s Tuplapukki beer for over 20 years; sometimes I just get the feeling that I must have one as an evening beer. Olvi’s sodas have been left aside though, as I stopped consuming sugar products and artificially sweetened products 14 months ago, but luckily there is mineral water (vichy). In my opinion, it is a steadily boring stock that pays good dividends, and Finns are always thirsty anyway.
I have certainly bought Orion’s products many times without even paying attention, but now that they have found their way into my dividend portfolio—and will continue to do so—I try to spot Orion’s basic medicines and creams at the pharmacy. Most recently, I used their probiotics, where I felt the price-quality ratio was spot on. This is another excellent stock for a long-term dividend portfolio.
Yes and no. For example, I fill up at Neste, but I just switched my banking services from Nordea to OP. It’s a kind of diversification where, as a shareholder, I collect Nordea’s profits as dividends and, as an “owner,” OP’s profits as bonuses. Of course, if I were to buy massive paper machines, they would definitely be Valmet’s
To some extent, yes. Last month, I bought Nike for my portfolio; I definitely favor it. I shop at Puuilo on average once a month. Sometimes I’ve also used products from Neste, Orion, Anora, and Marimekko. I last heated a Harvia sauna heater yesterday, and I don’t think the next one would be a different brand either. Our company’s occupational health care is with Terveystalo and our insurance is with Mandatum, so in a way, I use those too.
However, I don’t use Nordea’s services, for example, even though it currently makes up a large part of my portfolio. Also, as a retail consumer, I don’t really end up purchasing products from larger industrial companies like SSAB.
It’s quite hard to avoid Tietoevry. They are involved in almost all key systems in Finland… from when you withdraw cash, pay by card, or even when you look at election results.
Yes and no for me as well; my holdings are largely in companies other than consumer goods and services, but I do have some holdings in those too:
KOP was my first investment, and as a legacy of that, Nordea has remained in my portfolio, and I am also a customer of the bank.
Elisa is in my portfolio as a legacy of HPY; currently, I am an internet subscriber. Finda is in my portfolio for the same reason.
Becoming a Fortum customer hasn’t even crossed my mind; on the other hand, I own shares in an unlisted electricity distribution company in my summer cottage area.
I have a subscription to Hesari (Helsingin Sanomat).
Kesko has been in my portfolio for decades as a former employer (even though this wasn’t asked in the thread title); however, I rarely shop at K-stores.
Puuilo has a wide selection rather than just the cheapest prices, which is why I shop there/own the shares.
Remedy was added to my portfolio a while back, even though I don’t play computer games.
I owned Kesko at some point when I received the Owner-Plus, meaning I became a holder of the “black card.” Nowadays, the Kesko shares have been sold, and the Plus offers are also like those for ordinary people.
Otherwise, I haven’t recognized in myself a preference for owned assets.
I buy products from the companies in my portfolio. Some have been selected for the portfolio based on my own product preferences and quality, but for some companies, the product selection started after they were already in the portfolio.
Companies that are in the portfolio and whose products I use, for example:
-Orkla
-PepsiCo
-Raisio
-Remedy
-Nordea
What’s in the portfolio and I don’t use. (Replacement in parentheses)
-Neste (abc)
-Fortum (Helen)
-Tyres (Continental)
-Sampo (several companies)
In my portfolio, there is one stock above all others for me, not the most profitable but somehow the dearest. It’s probably because it’s the last major Finnish brewery. It is, of course, Olvi. I will never sell this stock, only add to it, exactly as long as Olvi remains domestic.
• For a sauna drink, and why not also for “a few” after the sauna, Sandels is almost always bought when talking about bulk beers.
• Intermediate sparkling waters should not be forgotten in that activity, so Olvi’s Vichy also ends up in the shopping cart, even though it costs half more than competitors’ equivalents.
Absolutely yes. Atria and Raisio are always put in the grocery bag whenever we are in their area. Additionally, Chinese bulk goods don’t even cross my mind if Fiskars has the same type of item. I do admit that this way, as a consumer, one doesn’t always win, but at least there’s a feeling of domestic tax revenue and dividends.
). I use Microsoft somewhat out of necessity, but that doesn’t affect the investment decision. I would under no circumstances use Altria’s products, but it brings good results to the portfolio 