News about Spotify.
From Dagens industri: “Spotify is now making a concerted effort, with a new compensation package, to get creators to start video podcasts – the new black in the industry.
With this, the Swedish music giant aims to assert itself in competition with YouTube, which already claims to have reached over 1 billion viewers of video podcasts.
“We can’t just replicate someone else. That would be foolish and wouldn’t work,” says Roman Wasenmüller, global head of podcasts at Spotify.”