Had a chat with Vepu about Raisio in light of the comprehensive report. @Verneri_Pulkkinen
Many things could be added to the strategy that weren’t mentioned in the fast-paced video:
- Elovena’s novelty-driven growth in the domestic market
- Expanding gluten-free oat production capacity in line with demand
- Reforming B2B business pricing and defending volumes
- Increasing esterification plant volumes by manufacturing sterol esters for B2B customers
- Benecol’s brand renewal and making the message more accessible to the general public
- International expansion (e.g., Spain)
- Mapping out new business opportunities based on research and product development
Out of these, the first 4 are actually ones where we have a relatively good visibility. Benecol’s renewal and international expansion, on the other hand, are the most significant question marks. The last one is hard to predict by nature and is more of an option for future growth.