Puuilo Oyj: Business Review Q3 2025: Strong Autumn – Growth Continues According to Strategy
PUUILO OYJ, BUSINESS REVIEW, 10.12.2025 AT 8:30 AM
Key figures Q3/2025
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Revenue grew by 13.7% (+10.8%) and was EUR 116.2 million (102.2)
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Like-for-like store sales grew by 2.2% (-0.4%)
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Online store sales decreased by 1.2% (-0.8%)
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Gross profit was EUR 44.9 million (38.9) and gross margin was 38.6% (38.0%)
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Adjusted EBITA was EUR 21.9 million (19.7), a growth of 11.2%, adjusted EBITA margin was 18.8% (19.2%)
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Operating profit was EUR 21.4 million (19.3), which corresponded to 18.4% of revenue (18.8%)
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Operating free cash flow was EUR 12.7 million (10.0)
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Earnings per share was EUR 0.19 (0.17)
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No new stores were opened in the third quarter (one new store)
Outlook for the financial year 2025
Puuilo refines its outlook for the financial year 2025, which it provided in its financial statement release on March 27, 2025, and reiterated in its Q1 business review on June 10, 2025, and its half-year report on September 11, 2025.
The company forecasts its revenue for the financial year 2025 to be EUR 430–450 million and its adjusted EBITA to be EUR 72–79 million. Previously, the company forecasted revenue to be EUR 425–455 million and adjusted EBITA to be EUR 70–80 million.
The earnings refinement is based on the development of the first three quarters and the outlook for the last quarter.
The outlook for the financial year includes uncertainties related to changes in purchasing power and consumer behavior. Additionally, geopolitical crises and international tensions may affect product availability and prices.
Puuilo’s CEO Juha Saarela: Greetings to the Christmas table!
Puuilo’s autumn went well. In August–October (Q3), our revenue grew by 13.7% and like-for-like by 2.2%. Customer numbers grew even stronger than these figures; customer numbers increased by a total of 16.0% across all stores and by 4.6% like-for-like. The average purchase decreased by 2.0% compared to the corresponding period last year. We see several reasons for the decrease in average purchase, the most important of which is the continued consumer caution. However, the concept works, and we are gaining market share.
In Q3, we reported adjusted EBITA of EUR 21.9 million, which was 18.8% (19.2%) of revenue. Relative profitability decreased mainly due to the increase in personnel expenses. The increase in personnel expenses was due, among other things, to the general increase in accordance with the collective agreement that came into force in August. Adjusted EBITA grew by 11.2% compared to Q3 last year. The gross margin rose to 38.6% and was 0.6 percentage points higher than last year. The main driver for the increase in gross margin was Puuilo’s private label strategy, where the number of products sold under our own brands is constantly growing and increasing the gross margin.
Q3 was an interim quarter for new store openings, and we did not open any new stores. The total for new stores for the entire financial year will be seven. The Iisalmi store was opened at the beginning of the fourth quarter, and we will open another store in Heinola during the rest of the financial year.
Next year also looks quite excellent for new store openings. We have so far announced new stores in Hollola, Espoo Espoonlahti, Lahti Holma, and Kangasala for the financial year 2026. If all goes as planned, next year could be a new record year for us in terms of the number of store openings.
Macroeconomic conditions in the near future remain difficult to predict, and the expected return to stronger growth in the Finnish economy has been continuously pushed forward. Weakened consumer purchasing power continues to moderately affect the average basket size, although we have adapted to the situation. In this operating environment, the most important thing for us is the continuous growth in customer traffic, which reflects Puuilo’s strong customer value proposition.
As we announced in October, our CFO Ville Ranta will leave Puuilo at the end of 2025 to join another company. I want to warmly thank Ville for his contribution to the successful implementation of the company’s strategy and wish him success in his future challenges. Furthermore, with this positive business review, I want to wish all our owners, customers, and the entire company’s personnel a Merry Christmas!
English conference call and Finnish webcast
CEO Juha Saarela and CFO Ville Ranta will present the report on the publication date to analysts, investors, and the media in English at 10:00 AM and in Finnish at 11:30 AM.
The English conference call can be followed at https://puuilo.videosync.fi/2025-q3-results. Asking questions requires participation in the conference call. To participate in the conference call, please register via the link https://player.videosync.fi/puuilo/2025-q3-results/dial-in. After registering, you will receive a phone number and conference ID to join the conference. If you wish to ask questions, dial *5 on your phone to join the queue.
The Finnish webcast can be accessed at https://puuilo.events.inderes.com/q3-2025. During the event, it is possible to ask questions via the chat function.
Recordings of both events will be available later the same day on Puuilo’s investor pages at https://www.investors.puuilo.fi/fi/sijoittajat/raportit_ja_esitykset.