Olaf’s marketing and their knack for various related things have been absolutely brilliant. Sales, financial, and production management, however, seem to be struggling big time. One major reason for the financial failure is most likely the production batches being too small for each product. For instance, I only managed to see the NATO beer once, and I never saw any of the other highly publicized products, even though I regularly shop at several large and medium-sized grocery stores. Marketing is useless if the products aren’t available for purchase.
3 Likes
Kuparitarha - Pere’s new brewery venture
The company’s brewmaster and project expert has been listed with the title of intern: Tuomas Pere .
Brilliant!
12 Likes
Brilliant. Hopefully, this time transparency will be on a different level from the start, and unexpected liability items that haven’t been truthfully disclosed won’t keep popping up every now and then. It would also be worth focusing on the realism of forecasts and future expectations. How did it go again: you can fool everyone once, and those who learn, only once. This time, I’m not in.
4 Likes
https://www.kuparitarha.com/wp-content/uploads/2024/02/Kuparitarha_antiesite.pdf
In my view, an absolutely terrible offering. Horrendous processing fees used to pump money to the owners without their ownership stake diluting much at all.
Furthermore, the funds are being raised for a bar (where shareholders can host evening gatherings), and the amount only covers the rent payments. There are 3 beers on offer, so that’s sure to generate great revenue. Doesn’t sound like a gold mine.
14 Likes
A bar is being established at Anni’s where it’s nice for a group of investors to drink craft brewery beer. Storytelling and vibe marketing, and they don’t even bother to provide financial figures or outlooks.
Theorem: IF this comes true and IF in a year’s time a new share issue is pushed for the actual brewery, then considering history, this is quite a scam! 
Edit. I checked out Kuparitarha Oy a bit, a new company from 2022, financial figures were not available. Last year they brewed their beers in other breweries’ facilities. It seems like a fairly small-scale operation; the offering is likely mostly in the Pirkanmaa region.
It’s good that they’re trying, but the “community spirit” (once again) fiddled with using other people’s money in the bar project doesn’t interest me one bit.
13 Likes
That sentence in the Yle article really made me laugh: “Tuomas Pere says that the price of the new share issue has been set at an affordable level because there is a debt of gratitude to the old shareholders.”
If the Pyynikki case hasn’t taught retail investors enough yet, then everyone squandering their money on this scheme deserves their loss.
24 Likes
It really takes some skill and effort to bankrupt a company that sells excellent products. This time, Pere can do it without my money 
7 Likes
In case you missed it, Etko Brewing’s CEO announced the share issue in another thread:
Shares are available along with various shareholder perks depending on the amount. The minimum subscription is already full, and it looks like it’s already more than halfway to the maximum.
7 Likes
Once again, the world is full of good beers; I would gladly put in 3,000 (which would get me six years’ worth of beer) if you would for once present an income statement where the future is shown realistically in some way! I’m somewhat fed up with these “business will skyrocket starting next year” claims. So, open up the balance sheet and give a promise that it will be reviewed at every annual general meeting!
20 Likes
Pyynikin is rearing its head AL: Tamperelaisen kohupanimon johtoon mies, joka kertoo olevansa entinen rikollinen - Ilta-Sanomat
1 Like
Lawyer and retired debt collector Juhani (K) Tamminen “states his task is to turn the company’s result ”massively profitable””
“I have lived a colorful life, and that makes me an especially good leader”
I’m convinced! Is there going to be a share issue so I can get in?
13 Likes
These are more about supporting a hobby than actual investing. An article behind a paywall for subscribers in Talouselämä.
CoolHead’s last financial year was weak: its parent company Plan Beer’s revenue shrank to 2.3 million euros, and it incurred a record loss: 260,000 euros.
In 2023, the restaurant had to file for bankruptcy. At the same time, supermarket sales also started to falter.
Even Fat Lizard, which rode the crest of the boom wave, hasn’t been spared from the hits. The Espoo-based brewery recorded a net loss of 160,000 euros last year on a collapsed revenue of 3.6 million euros.
Deputy CEO Topi Kairenius sighs.
“We are now on an austerity line. We are looking for as many savings as possible at every cost center. We haven’t resorted to temporary layoffs yet, but the number of extra employees has been reduced.”
Kuopio-based RPS Brewing, on the other hand, has turned to a new strategy: subcontracting for retailers’ private labels.
There would have been a lot more of the article to copy, but since someone here always gets offended, let’s leave it at that 
5 Likes
I read the same story (which was indeed quite good), and this part of the quote caught my eye. That restaurant that filed for bankruptcy was Panema, owned by CoolHead’s owner Goncalves, which as I understand it was not technically part of CoolHead (although it certainly sold their beers) — only the owner was the same. Additionally, the story had been updated later with figures for CoolHead’s financial year ending 5/2024, which was 118,000 euros in profit. Of course, the actual text or the table of the article had not been updated…
But this was mainly a nuance; in the big picture, the spirit of the story is indeed that no one is exactly raking in the gold here. More than half of the 50 largest microbreweries made a loss in the previous financial year. Interestingly, half have grown by 10% or more, even though according to the story times are tough and consumers are cutting back on spending.
2 Likes
Things seem to be working well at Nokian Panimo, and the business is growing steadily.
- Founded in 1991
- Revenue 2023: 10.3 million euros (+10% from 2024) (<-- They probably mean 2022)
- Operating profit: 1.4 million euros (-16%)
- Personnel 37 (+0)
- Sales volume 7.4 million liters (+7%)
January–June 2024
- Revenue 5.9 million euros (+ 11% compared to the first half of 2023)
- Operating profit 938,000 euros (+ 152 %), representing 16% (7%) of revenue
- Sales volume + 9%
3 Likes
Came across an interesting interview on YouTube with Tuomas Pere about Pyynikin Käsityöläispanimo’s (Pyynikki Craft Brewery’s) downfall:
Undoubtedly, many who invested their money in the company see things and Pere’s actions “somewhat” differently.
4 Likes
I wonder if a microbrewery like Sori Brewing is still in Tallinn?
I can’t really find any information anywhere.
I once sponsored the guys with a small sum and even visited the brewery.
Initially, they actively held shareholder parties and reported on their activities, but now I haven’t heard anything for a while.
2 Likes
I don’t know anything about the matter, but one could conclude something from the disappearance of their website and their disappearance from the prepayment register a few days ago.
2 Likes
I also originally put a few grand into this. Now there’s truly nothing left. It would be reasonable to at least inform the shareholders.
2 Likes
I asked Pyry what the situation is at Sori, and Heikki is (apparently) preparing a press release for investors. Equipment sales are underway. Pyry is no longer employed by the company from whom I inquired about the matter, so this is second-hand information.
5 Likes
More information was added to the post:
It’s time to wrap up the story and we invite the shareholders of Sori Brewing Finland Oy to an extraordinary general meeting. We will review the companies’ situation and the board’s proposal is to dissolve the company through liquidation.
2 Likes