What concerns me most about the struggling in Denmark is that this “achievement” took place in a year when Jolly Cola’s popularity exploded and the product reclaimed its iconic status. But even that opportunity was botched due to supply issues, inappropriate product packaging, and the like. Now, of course, corrective actions have been taken by introducing 6-packs to the market, but it’s a bit late in the game.
As for non-alcoholic beverages, Olvi is shining brilliantly in Finland with its waters. Flavored mineral waters have achieved a sovereign number-one position, and at least I was surprised to find that the company is also number one in vichy waters. After all, Hartwall’s version is a quite iconic competitor, even if we aren’t talking about a “grapefruit long drink moat” here.
When it comes to sodas, however, I’m baffled by the mess: perfectly well-known Olvi colas were buried in total silence, and now they are starting from point zero with the new Juju product brand. I don’t know what the catch (juju) is, but the Juju most familiar to Finns is a pro-Russian conspiracy theorist rapper.