I can’t comment on that matter either.
But this mention sounds very good to me: “New technical sales professionals will be recruited for digital business sales.” It feels like this is exactly what Norrhydro needs right now.
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Pauli Lohe’s comments on the release:
A few highlights:
NorrDigi’s growth prospects were already uncertain, and the departure of the Business Director does not exactly support the outlook, although the company still intends to recruit technical sales experts for NorrDigi. Our interpretation is that the company wants to save on NorrDigi’s costs, allowing the positive cash flow from the traditional cylinder business to be better reflected. Our “accumulate” (lisää) recommendation has been based on the earnings turnaround of the traditional cylinder business and the strengthening of the balance sheet, rather than on NorrDigi.
Digital solutions accounted for an estimated 1–2% of Norrhydro’s revenue in 2025. The company’s goal is for digital solutions to represent more than 30% of revenue in 2028. The company did not comment on changes to targets or growth prospects in the release, but we consider it likely that the targeted growth in NorrDigi will not be realized within the mentioned schedule. In our view, the departure of the Business Director increases the uncertainty related to the growth prospects.
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A listed company’s CEO, majority owner, and board member starts leading R&D because no one else in the organization is capable?
If the door only swings one way and the ones who stay are those who aren’t up to the task, what kind of success can you expect? This might not be that significant for the national economy as a whole, but Norrhydro employs a hundred people.
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It could be as Pauli states.
Nevertheless, I personally think that sales and marketing of digital products are exactly where investment is needed right now. And therefore, regarding the digital business, the situation could be even better in a couple of years with the equation “no Mattson, but new technical sales experts” than it would have been with “Mattson in-house, but not as much investment in new technical sales experts.” This, of course, requires finding suitable individuals who succeed in acquiring many new customers.
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