Nokian Panimo - on a mission to make thirst a pleasure

In the absence of newer data, here is a list from a couple of years ago of the best-selling beers, which also lists the non-alcoholic versions for the K-Group:

I checked the price per liter on S-kanava for those TOP 10 non-alcoholic beers:

A.Le Coq Premium 0,0% 0,33l can 6-pack (2.67 €/l)
Brooklyn Special Effects 0,4% 0,33l bottle (6.52 €/l)
Corona Cero 0,0% 0,33l bottle (4.52 €/l)
Crisp Vaalea Lager 0,0% 0,33l can 6-pack (2.57 €/l)
Heineken 0,0% 0,33l bottle (4.36 €/l)
Heineken 0,0% 0,33l can 6-pack (3.88 €/l)
K1664 Blanc 0,0% 0,33l bottle (5.73 €/l)
Karhu 0,0% 0,33 can 8-pack (3.18 €/l)
Lasso Zero 0,0% 0,33l can (2.73 €/l)

The big picture is clear in my opinion, meaning consumers are looking for cheap drinks. In exactly one case does the unit price of the drink exceed 2 euros according to the S-Group price list.

If non-alcoholic Keisari were sold at a liter price of approx. 4 euros in half-liter cans, I think it would have a good chance of gaining a foothold in the market if the quality succeeds. It won’t be able to challenge the cheapest bulk beer with its price, but it would still fall within the price point that consumers are willing to pay.