Nokian Panimo - on a mission to make thirst a pleasure

This didn’t go poorly at all.

“Our sales volume grew significantly faster than the market, with growth at 22%. The growth was driven by a 27% increase in beer and 10% growth in other beverages. The growth was supported by successes in new product launches, the strong position of existing products and brands, and campaign sales during the late winter.”

“The market situation was stable in the first half of the year, as the volume of alcoholic beer declined slightly, while other categories saw growth. Flavored waters, energy drinks, and non-alcoholic beers showed good growth in the market. We hit a very good spot with the launch of the new Minea flavored water product line. The growth in the non-alcoholic beer market also supports our decision to invest in non-alcoholic beer production.”

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