Interview with the Fressnapf CEO from April: Interview with the Group CEO of Fressnapf | Maxi Zoo - GlobalPETS
He previously worked at Tesco. He touched on many of the same points as Rönnberg, such as lifecycle thinking in customer relationships, meaning they don’t just fixate on a single sales channel. Loyalty programs are important, and the expertise of in-store staff is key. Competition in Germany is intensifying as Zooplus, Amazon, and hardware stores challenge them more and more. Growth is visible in countries such as Austria, Switzerland, Poland, and Hungary. According to his comments, they are focusing only on their 15 current markets, and no expansions are on the horizon.