On what, then, do you base the assumption that Admicom will grow slightly more than Lemon next year? Is the assumption that the construction industry will start performing better than other sectors? Currently, Lemon is supposedly planning to step on the gas on the sales side, now that internal matters no longer take up all the attention. Lemon is slightly cheaper than its peers, as Kakkonen’s wife also mentioned 
KL: In Lemonsoft, Rite is the clear main owner, and Häggblom chairs the company’s board. Lemonsoft is not familiar to the general public. The company sells enterprise resource planning systems to small and medium-sized companies in many different industries using a recurring revenue SaaS model.
Lemonsoft’s stock performance has been subdued, even though the company has grown its earnings. The collapse in valuations of small software companies due to the jump in interest rates has had an impact, but according to Häggblom, the company also needs to look in the mirror.
“Especially organic growth has been slower than what we believed at the time. We are a market leader and very strong in the industry, and there is still a lot of market for us there,” says Häggblom.
“For example, we can articulate even more clearly to customers that our solutions are developed precisely for the business of our core customer group and how great the value of our software is in improving the efficiency of customers’ businesses.”