Microstrategy’s CEO Michael Saylor was a completely unknown name, at least to crypto investors, just 4-5 years ago. In the early 2010s, he was even a Bitcoin critic. Saylor became the scene’s biggest celebrity in the fall of 2020 when he bought $250 million worth of bitcoin for the balance sheet of his public company, Microstrategy.
By the end of 2020, Saylor had already bought over a billion dollars’ worth of bitcoin, and the man has continued on the same path ever since. Today, Saylor is no longer the CEO of Microstrategy, but he is still responsible for the Bitcoin strategy.
In recent years, Saylor has become a kind of Bitcoin ambassador, especially towards the institutional world. He has also earned the admiration of Bitcoin maximalists and has been interviewed hundreds of times.
“Put your money where your mouth is” is a saying that applies to Saylor. This is something I also appreciate in his actions. “Talk is cheap,” as they say. It’s easy to paint pictures of the future, but it’s another thing to put your own and your company’s wealth into that vision. And we’re not talking about small sums.
Saylor has bought 158,245 bitcoins for his company’s balance sheet using both his own and borrowed money for approximately $4.8 billion (purchase history: Strategy - Bitcoin Treasury Holdings & Analysis). The market value of the Bitcoin purchases is now about the same size as the entire company’s market capitalization.
Microstrategy is originally a “business intelligence” firm, which still has its legacy business. However, the market value of the bitcoins is so large that the company’s share price has started to correlate very strongly with Bitcoin.
Because Microstrategy is a public company, many investors have used it as a proxy for owning Bitcoin. MSTR is like a spot Bitcoin ETF.
If you’re looking for alternative ways to invest in Bitcoin, Microstrategy is certainly not the worst one. At least Saylor’s strategy is clear: they will continue to buy bitcoins in the future, and the firm surely won’t sell a single bit of coin for the next hundred years. How many other firms could you say the same about? For example, Tesla has already sold most of its bitcoins.
The risk in this setup relates to Microstrategy’s loans. When the Bitcoin price was bottoming out in 2022, there was speculation about whether a drop to around 10K would cause problems for Microstrategy. If I remember correctly, problems would have only arisen around 3-4K.
The best option is always to buy real bitcoins. However, if you want a good proxy on the stock market side, Microstrategy is one popular option.
Edit: forgot to mention the latest purchase from the end of September, nearly 150 million dollars.
https://twitter.com/saylor/status/1706278284651077714