Its time will surely come. The product is very good in terms of its effectiveness; its need is just somewhat relative. Adoption takes its time. Sales are indeed slowly growing, but USA approvals are needed (as always in pharma) to truly make a profit. That will still take a couple of years. Recently, a new CMO was also hired, whose background is with the animal-side “big pharma” Idexx Laboratories.
Here, I ended up leaving about +1000% gains on the table, as an optimistic holder, I didn’t know how to sell, but rather talked myself into believing that there were some grounds for the valuation (during zero-interest rate times).