Ford Motor Company

Ford: One of the World’s Largest Car Manufacturers

Ford Motor Company is one of the world’s largest and most well-known car manufacturers. The company was founded in 1903 in Detroit, USA, by Henry Ford. Ford’s greatest innovation was assembly line production, which enabled mass production of cars and made them more affordable for the general public. This revolutionized the automotive industry and made Ford a significant player in the field.

Ford’s first popular car model was the legendary Model T, which was launched in 1908. The Model T was simple, durable, and affordable, which made it immensely popular. Car production speed and efficiency increased significantly with Ford’s assembly line production, which lowered car prices and made them available to a wider customer base.

Today, Ford manufactures a wide range of vehicles, from passenger cars and SUVs to commercial vehicles. The company is also a significant player in the development of electric cars, or perhaps all major manufacturers are?


Then some other basic information about the company:

Vehicles Manufactured:

4.4 million (2023)

Brands:

  • Ford
  • Lincoln
  • Motorcraft

Revenue:

176.2 billion dollars (2023)

Operating Income:

5.46 billion dollars (2023)

Net Income:

4.33 billion dollars (2023)

Owner:

The Ford family owns 2 percent, but 40 percent of the voting power!

Number of Employees:

177,000 (2023)

More figures for 2023
(source: this )

A little chatter from an investor’s perspective:

Ford has a long history and a strong brand, and the company has moderately succeeded in adapting to the changing automotive industry and has invested heavily in electric cars as well as self-driving cars. Ford has an extensive dealer network and a strong foothold in many markets, but these old, known strengths are familiar to everyone, and I can’t really say myself how innovative the company is… it has been called innovative, at least.

The automotive industry is a highly competitive + competitive sector, and Ford has many strong competitors. The electric car market is developing rapidly, and the company must keep up with the developments to remain competitive. Despite the company’s innovativeness, it has been said that Ford is not quite at the forefront of electric car development, where, for example, Tesla and many other manufacturers have set new “standards”. High production costs and a certain slowness have been discussed.

Then more on Q2

https://x.com/AlphaSenseInc/status/1816204076893495692

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This would be the biggest reason why I would acquire Ford shares:

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Ford on ollut itsellä jonkin aikaa satunnaisessa seurannassa, jossain vaiheessa omistinkin pienen seurantaerän.

Tuo Fordin sähköautojen markkina ei vain juurikaan vakuuta. Pitää varmaan nyt ottaa tarkempaan seurantaan hinnan tultua reippaammin alas.

Itselläkin löytyy pihasta Fordi, mutta jos sen perusteella lähtisin tekemään sijoituspäätöstä niin kiertäisin tämän todella kaukaa.

Alla musiikkia perjantaihin kaikille kohtalotovereille.

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Magma-yhtiöistä ja monista tulee paljon juttu vastaan, mutta Fordista ei; onneksi Olli Koponen kävi Tulosviikkosummauksessa läpi. :slight_smile:

Videon pitäisi lähteä pyörimään siitä kohtaa, kun Olli puhuu Fordista. Kannattaa kuunnella kokonaan koko jakso kuitenkin, koska siinä tulee paljon hyvää asiaa eri yhtiöistä. :slight_smile:


Mulla on jäänyt pieni asia “huomaamatta”. :smiley:

https://x.com/KobeissiLetter/status/1816564015017132195

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EDIT:

https://x.com/WorldWideCarsTM/status/1784574924889247977




Ford ylitti aavistuksen odotukset Q3-tuloksen osalta, mutta ohjaa nyt vuoden 2024 tuloksensa ennusteen alarajoille.

Yhtiö arvioi vuoden oikaistuksi EBIT-tulokseksi noin 10 miljardia dollaria, aiemman 10–12 miljardin haarukan sijaan.

https://x.com/ReynaKeanu/status/1851033064429769200

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Tuntuu siltä, että Fordista tulee väkisinkin väsähtänyt ja vanhentunut mielikuva.

Tässä on esimerkki Fordin raskaista kulkuneuvoista. :cowboy_hat_face:

https://x.com/GuyDealership/status/1858872896476590216
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Ford rapsas ennätyksellisen vuosiliikevaihdon ja vahvan neljännen neljänneksen tuloksen, jossa liikevaihto ja nettotulos kasvoivat.

Yhtiö paransivat operatiivisia marginaalejaan ja vahvisti kassavirtaansa. Ford Pro -segmentti tuotti merkittävää voittoa, kun taas Model e -segmentti kärsi tappioita sähköautoinvestoinneista, lisäksi yhtiö julkisti arvioi maltillista tulosta alkuvuodelle 2025.

Fordin strateginen Ford+ -ohjelma keskittyy kasvun ja tehokkuuden parantamiseen, mutta suuret investoinnit sähköautoihin ja akkuteknologiaan heikentävät yhtiön kannattavuutta ainakin lyhyellä aikavälillä.

https://x.com/GermanFinGuy/status/1887246223482232927



EDIT:

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Fordin johtaja ei ole tyytyväinen viimeaikaiseen menoon.

Toimari varoitti mm, että 25 prosentin tullit Meksikon ja Kanadan rajoilla aiheuttaisivat ennennäkemättömiä ongelmia Yhdysvaltojen autoteollisuudelle.

Hän totesi myös, että tullit hyödyttäisivät merkittävästi Etelä-Korean, Japanin ja Euroopan :partying_face: autovalmistajia.

https://x.com/TheTranscript_/status/1896957569178165722

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Variksen Juhan tviitti liittyen Fordiin :slight_smile:

https://x.com/JuhaVaris/status/1907784069137469883


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Recommendations for US GM and Ford shares were downgraded as banks warned of the effects of Trump’s tariffs. UBS and Goldman Sachs referred to, among other things, higher production costs and weakened demand.

GM’s stock has fallen 18 percent this year and Ford’s 8.1 percent. The industry outlook is uncertain, and analysts estimate that the tariffs will remain in effect for a long time.

No paywall.

Beyond the direct effect of sector tariffs, trade and economic policy could impact consumers and hit demand, Spak said. Goldman analyst Mark Delaney also noted “a more difficult macroeconomic environment” ahead. Both analysts made their rating changes despite Trump’s decision to delay some country-level duties.

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Ford has suspended exports of the F-150, Mustang, Bronco, and Navigator to China due to retaliatory tariffs.

The impact affects a small, but specifically profitable export. Engine and transmission deliveries, however, continue normally, at least for now.

https://x.com/wallstengine/status/1913299742458527812

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It has no meaning for Ford. Mostly, I guess the Chinese are annoyed that they can’t cruise around in an Escalade. And they can always buy it from the UAE and bring it to China.

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For its crosstown competitor Ford Motor (F.N), opens new tab, Barclays expects a 60% reduction with a gross tariff impact of about $7 billion. Ford ships its Lincoln Nautilus from China.

https://www.reuters.com/business/autos-transportation/buick-finally-had-cars-americans-wanted-buy-then-came-tariffs-2025-04-19/

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Below is an article about Ford’s CEO’s thoughts on, among other things, customs matters.

According to CEO Jim Farley, Trump’s decision to ease auto tariffs is a step in the right direction, but the auto industry needs much more.

Farley emphasizes that the United States should support exports and reward domestic production so that the automotive industry can grow and offer more affordable vehicles.

"Key Points

  • Ford CEO Jim Farley said President Donald Trump’s executive order softening some of the automotive tariffs was helpful, but there still need to be more changes.
  • Farley said the auto industry still needs “a comprehensive set of policies.”
  • It’s “essential” for U.S. policies to encourage exports as well as reward companies for their American production, the CEO said."

https://www.cnbc.com/2025/04/30/ford-ceo-says-trumps-tariff-changes-are-helpful-but-still-not-enough.html

Ford’s first quarter was financially strong, and the company succeeded in improving business profitability thanks to quality and cost-efficiency.

Financial indicators were mostly good, although free cash flow still seemed difficult, or at least that’s how it was expressed in some tweet.

The company states that tariffs will significantly impact the 2025 outlook. Due to uncertainty related to tariff policy, Ford has decided to suspend its previously issued financial forecasts.

According to CEO Jim Farley, the company’s core business is strengthening, and the Ford Pro business, in particular, has started the year strongly. CFO Sherry House emphasized that the company is more resilient and well-prepared for future investments.

https://x.com/g00dtoGreat/status/1919489606380081405
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EDIT

Official Materials

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Below is an article comparing Ford and UPS.

The article mentions how Ford’s high dividend yield (7.1 percent) can attract investors, but the company’s electric vehicle business is still deeply unprofitable.

In 2024, Ford used almost its entire cash flow for dividends and has now withdrawn its guidance due to the uncertain economic and trade situation. UPS’s strategic position is more stable, but dividend cuts for both are possible in 2025.

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Remind me again, what passenger car models does Ford manufacture and sell in the United States? Is the Mustang the only piston-engined car smaller than the F-150?

The electric car would have been an industry disruption where a well-timed transition could have gained market share, but that also fizzled out. The Mach-E was on the market in time, but renewal is already late, and the Explorer and Capri are VW MEB-based.

Has Ford’s product development been laid off, or what’s going on here?

“Sierra with a 3/4 blower” is indeed a legend. The Cossie Sierra was a formidable machine back when the new 740 GLE was driving on the motorways around London on the principle that speed cameras were not in use, but you shouldn’t exceed a hundred miles an hour because it stands out too clearly from other traffic when viewed from a helicopter. The driver of the Cossie Sierra said that the design basis for the Cosworth’s “ostrich-class bird table” (spoiler) was that you couldn’t see anything through the rear window except the blue flashing lights on the roof of a Rover. Oh, those were the days. Both the Seittenneliskanttinen and the driver were young and pretty. Now both are retired.

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Ford CEO Jim Farley said that the company is still suffering from rare earth magnet supply issues, even though China recently granted temporary export licenses to US automakers. According to Farley, the situation is so challenging that factories have had to be closed, and deliveries are happening “day by day.”

China’s export restrictions have tightened supply, especially for manufacturers focusing on electric vehicles, who need these materials for critical components.

According to the article, Western countries are trying to reduce their dependence on China by developing alternative supply chains, for example, in Australia and the United States.

A few years ago, Ford drastically cut its model range, and everything unprofitable had to go. The last of the Mohicans was the Focus wagon. The scythe also swung through the US model range. European management and product development were discontinued. Decisions and product development concerning Europe are also made in the USA. The then-CEO’s policy was that Ford would not aim to be the world’s largest car manufacturer but the most profitable. Ford USA sells 7 different models in the passenger car/SUV/4x4 category. There are three different pickup truck models, if the F-series is counted as one, and two different van models. In Europe, all four passenger car/SUV models are electric (fully electric or hybrids). In addition, there are two van models and one pickup truck.

Electric car sales are doing poorly in the USA and even worse in Europe. The Cologne factory in Germany, where electric Fords are made, operates at half capacity, and half of the employees have been laid off. Ford has temporarily shelved electric car development, with the timeframe being “for now.” The electric car division will likely incur absurd losses this year as well. Last year, electric cars incurred losses of 5.1 billion dollars. The loss grew by 400 million dollars from 2023.

But no worries, as long as people buy pickup trucks. They rake in money hand over fist, and there haven’t been any development costs for decades. Similarly, among the smallest pickups, the Ranger is the world’s best-selling pickup, and the Maverick, which came below it in the USA, is selling like hotcakes. In popular 4x4 off-road vehicles in the USA (we’re talking about real off-roaders with reduction gears), the Ford Bronco is a clear market leader. Among SUVs, the USA Explorer also sells very well in the USA (it has nothing in common with its European cousin except the name).

The MEB cooperation with VW was somewhat dictated by necessity, as Ford had no platform to build upon. In Europe, Ford had to sell something other than the electric “Musse” (Mustang Mach-E) made in the USA. In return, VW copied a pickup and a van from Ford. Ford also manufactures the models sold under the VW badge.

In my opinion, Ford has been a good dividend payer, as it is still a family business, meaning it is tightly owned by the Ford family. The CEO is Jim Farley Jr., whose family has worked at Ford since 1918.

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Let’s also share here a story about how Ford CEO Jim Farley said that Waymo’s “self-driving solution” is more sensible than Tesla’s, and he also emphasized the importance of LiDAR technology for safety. However, he has also discussed the matter with Elon Musk.

https://x.com/SawyerMerritt/status/1938843423982620896
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Ford achieved a record revenue in the second quarter, although certain items led to a small net loss. The company maintained its full-year outlook and expects strong earnings and cash flow, even as tariff costs continue to exert significant pressure.

CEO Farley emphasized in his remarks the success of the Ford+ plan and improvements in cost and quality. The Ford Pro business supports growth and, according to the leader, brings new revenue opportunities, while the efficiency of the electric vehicle lineup is being developed. CFO Sherry House stressed that the company’s balance sheet is strengthening, and the company is allocating resources where it can grow and win.

https://x.com/earnings_guy/status/1950649667743625297
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Company’s own materials

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