Excuse my poor general knowledge, but who are you talking about now?
Mikko Tahkola and Jukka Ojala. Fodelia has potential. I donât think they want to sell yet. We are probably below the listing price. Now, just bring in those won orders to make the stock price soar, and then weâll think about selling when the big competitors notice that their market is truly being eroded.
Mikko stepped down from CEO duties around the turn of the year, and Jukka again stepped down from Feeliaâs CEO position in the summer. Both were replaced by Riikka Wulf. Jukka doesnât even seem to be on the board, whereas Mikko is the chairman of the board. Jukka sold 40,000 shares in the summer, and if he continued public sales, the share price would not react favorably. Of course, if he wanted to get rid of a larger portion, he would then have to find a direct buyer.
These have been discussed in this thread before. Someone wants to retire and someone doesnât want to be a CEO forever. These rumors would need more fuel to be taken seriously.
Here are Pauliâs preliminary comments as Fodelia reports its Q3 results on Wednesday, October 22. ![]()
We expect Feelia to continue double-digit organic growth, but for Oikia, we forecast weak development due to intensifying competition in snack products. Q3 is seasonally a strong quarter for the company in terms of profitability, but Oikiaâs challenges may this time push the earnings level weaker than the comparison period. Analyst Pauli Lohi will comment on the earnings report live immediately after its release. The live broadcast can be followed from this link on the earnings day starting around 7:55 AM.
Heads up, the Q3 earnings live led by Pauli starts at 7:55 AM!
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Here are still Pauliâs quick comments on this morningâs results. ![]()
Fodelia reported its Q3 interim report today, which was broadly in line with expectations. Feeliaâs growth and result were slightly below our forecasts, which was apparently affected by material problems in production, which the company now states it has corrected by changing material suppliers. The company reiterated its guidance, and in the big picture, there are no major changes in the earnings outlook.
The CEO is at least confident that growth will accelerate. Hopefully, this will happen. Feelia certainly has a good concept, so now itâs just a matter of signing contracts. A small addition and weâre on board.
Pauli interviewed Fodeliaâs CEO Riikka Wulff after Q3. ![]()
Topics:
00:00 Start
00:13 Q3 Highlights
01:58 Feeliaâs growth has slowed down this year
03:13 Feeliaâs order system FERP
04:26 Fodbar has gained significant customer wins
05:38 Oikia has had difficulties
06:55 Marketing of Oikiaâs own brand
08:01 Organizational restructuring
Here is a fresh company report from Pauli on Fodelia after Q3. ![]()
In the Q3 report, there was a slight miss on the earnings lines relative to expectations, which was due to Feeliaâs temporary production challenges. In the big picture, however, growth and profitability developed as expected. Feeliaâs growth has continued in double digits, and growth could even accelerate next year, as the companyâs expectations for the sales pipeline seemed positive. Oikiaâs year has been difficult overall, and we expect a partial normalization of profitability in the coming years with the balancing of private label margins and the growth of brand sales. The earnings-based valuation is reasonable, considering Feeliaâs significant value creation potential as an innovator in the food service market. We reiterate our âaddâ recommendation with a target price of 6.2 euros.
Jukka Ojala has reduced 20,000 pcs. From July to today, he has sold 60,000 pcs. He has just over 900,000 pcs of shares in his portfolio, so is it just a small adjustment or does he intend to sell more? If he is on the selling side, it will certainly keep the price in check.
Wasnât Revenio also, at some point, a multifaceted commotion where that pearl then brewed under the surface? Could this be assigned even greater significance?
I came across the advertisement for the event below in the local media, and it made me wonder if Fodelia might also be pursuing business from NATO.
Fodelia issued this announcement in the afternoon ![]()
Change in Fodeliaâs Management Team: Janne Aalto Appointed CFO and Member of Fodelia Plcâs Management Team
Janne Aalto has been appointed Chief Financial Officer of Fodelia Plc and a member of Fodelia Plcâs Management Team. Aalto will start in the position on January 7, 2026. He joins the company from Ernst & Young Oy, where he has served as a Director in financial management advisory services. Aalto has worked at EY since 2012, both in Finland and abroad. He has held numerous demanding international roles as an auditor, in corporate restructuring services, corporate finance, and financial reporting for listed companies. He has experience in extensive development and change projects for client companies. In addition to advisory projects, he has worked in various interim financial roles in both growth companies and listed companies, including CFO positions, and holds a Master of Science in Economics and Business Administration degree.
Current CFO Kati Kokkonen will leave Fodelia Plcâs service on November 25, 2025, to join another employer. During the transition period, financial administration responsibilities will be managed by the current team through temporary arrangements, and the company will ensure uninterrupted financial reporting until the new CFO starts.
CEO Riikka Wulff:
âJanne Aalto brings to our company a rare and strong combination of strategic financial expertise and practical experience in leading corporate change projects. His background in financial development and meeting the requirements of listed companies significantly strengthens our ability to achieve our growth targets in the coming years. I look forward to our cooperation.â
Janne Aalto:
âIt is great to join Fodelia at a stage where the company has strong growth opportunities and a clear strategic direction. I look forward to utilizing my experience in change projects and developing financial organizations to support the companyâs future growth targets.â
A good recruit on paper
letâs hope for a good practical performance in the new role as well.
https://www.kansalaisaloite.fi/fi/aloite/16186
âCitizenâs initiative for securing ultra-unprocessed and additive-free food for children in schools and early childhood educationâ
What would it mean for Feelia if this initiative went through? It doesnât define what ultra-unprocessed entails, so itâs probably impossible to say in that respect.
When trying to inquire about Fodbarâs end-usersâ sentiments using the interwebs, some praise it, but some talk about it being like convenience food, without a more precise definition.
It would be great if some media outlet addressed the elephant in the room and had people blind-compare central kitchen food and travel food without knowing the origin of the dish beforehand.
Or has this been done somewhere? This would lean more towards my own experiences with the company, but the overarching theme is the risk that people hear how the food is brought as convenience food. At least in my opinion, such psychological factors drive people to boycott flavors and preservatives etc. without considering their function and where. Or what they or their absence cost. Or are these perceptions a minor issue for Fodelia?
Disclaimer: I support healthy food, organic produce, and reducing coffee, tobacco, and intoxicants. The intention is not to sound like a cancer capitalist. It would be nice if everyone ate some fresh fish once a week.
There is a proposed quote there. In practice, this would mean that food would have to be prepared directly on-site from raw ingredients and served fresh, as no preservatives could be used. The cost implications of this would be so astronomical that I consider it clear the initiative will not succeed.
I donât know much about this, which is why Iâm asking: How do Fodeliaâs products compare, for example, to Snellman Proâs products aimed at large-scale kitchens? They seem to have a quite comprehensive selection of various ready-to-heat meals, from which, at least based on the (brief) ingredient list, no preservatives or other additives can be found:
Full selection:


