Eezy as an investment - Will the cycle turn and Eezy with it?

Last week, I bought a new position for my long-term portfolio, Vmp. I’ll write something down so I remember why I bought it:

The case starts with where each person sees value. Some want to buy close to or below book value, some want quality, high dividends, etc. I personally like growing dividends and undervalued earnings growth potential. The staffing services sector’s revenue in Finland is approximately €2.8 billion. Vmp’s estimated revenue for 2020 is €325 million. Due to the simple business logic of the staffing sector, acquiring companies is easier to integrate than average. The company’s owners include Sentica (which, by the way, has recently bought Vmp shares). Sentica’s former holdings include Kotipizza and Pihlajalinna. Sentica was involved with Kotipizza from 09/2011-02/2017 and Pihlajalinna from 12/2009-05/2016. The ownership list supports the probability of successful inorganic growth. Sami Asikainen (CEO) is the 5th largest owner with 404,000 shares.

Earnings are pressured by high goodwill write-offs, which is why the company apparently intends to list on the main list, likely in H2/2020. One would think, looking at the ownership list, that the company would be sold by throwing out quite aggressive growth targets. With adjusted earnings, ROE is approximately 19%, book value €3.79. If ROE is 19%, growth 6%, required return 12%, then FCF is €0.53, value €8.84. Investment ratio would be 31%, dividend payout ratio 68%, and dividend €0.36. The share price is around €5.

Inderes’ 2020 estimated adjusted EPS is €0.82. At a price of €5.10, the P/E would thus be 6.2. So, if the 2020 EPS estimate were off by -50%, the company’s P/E would be 12.4! A company whose revenue has grown from 2016 → 2020e: €90 million → €325 million. The economic cycle has favored the company, and valuation based on peak earnings should be around P/E 9, but in my opinion, we can already talk about a sufficient margin of safety here. +Growth will be sought inorganically, and a low-interest-rate environment supports this. Savings from the integration of Smile have already been seen, so one can be quite confident with those as well.

Mainly, it’s the valuation that attracts me to Vmp. If the company grows at any pace in the future and gains investor awareness, there’s a double leverage in earnings/valuation. In times of low interest rates, an inorganic strategy is worthwhile, and the owners have a track record. The dividend is also at a good level for a growth company and is increasing. We await the new strategy and financial targets with interest.
A minus is the cyclicality of the business, but I think this has already been “sufficiently” priced in.

It turned out to be a bit too optimistic of a ramble, but what can you expect when I’ve acquired this for my portfolio. Others should make their own purchasing decisions independently.

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I’ve had the exact same thoughts and valuations as Eurotehdas for a long time; after all the research and familiarization, my own view is that it’s worth investing in this paper even at the current price. And with the insiders, both the operational management and the board, involved with so much money, I can’t immediately think of a similar case. When the goal is shared, it strangely increases one’s belief that they probably won’t do anything stupid, like buying a half-crippled steel factory from the USA, for example :smiley:

The 3Q results came out in the morning, and it still looks good. When the CEO says they are aiming for market leadership in their field, one looks at the largest owners and thinks that they are in a very tight symbiosis with NoHo, so I don’t in any way believe that VMP is yet in its final form. Either it will grow into the desired market leader, or there is also a possibility that at some point it will be acquired by others. The near future will probably involve carrying out the integration, followed by a move to the main list in the spring and increased visibility. I think at some point I calculated my target price to be around 8€, and I still consider that fully valid. A fairly reasonable dividend is certainly coming in the spring, 25-30c. Definitely worth owning.

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Here are the first comments on the results from this morning: VMP Q3: vahva kannattavuus siivitti tulosylitykseen - Inderes

The company’s Q3 review starts at 10 AM and can be listened to here: VMP Q3'19 osavuosikatsauksen webcast 12.11. klo 10.00 alkaen - Inderes

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Seems promising!

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It feels like some people avoid VMP on principle, even though there’s good growth coming in the next few years. Many apparently have bad experiences working at temporary staffing agencies, so they don’t bother investing in them.

Doesn’t it go a bit like this: a hated stock can be a good investment, because then the price can often be pushed very low. Usually, when some people have made good returns, people start flocking to the buying side in increasing numbers, and little by little the hated stock is no longer hated, but a profitable investment!

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I only started following Vmp more closely in the autumn, but I recall that the company’s IPO was a classic case: it listed with growth company status, and in roughly the first quarter, completely unexpectedly reported 0 growth figures. Mika Heikkilä probably commented on the situation last autumn, something like, “the market will punish you if the results are like this when you’re listed.” The autumn of 2018 was indeed an ungrateful time for IPOs, as the slowdown in economic growth began to show just as the first reports were being released. If Vmp isn’t the sexiest investment target anyway, that IPO moment probably further scared off potential investors.

Regarding the increase in valuation, it would be good if the Smile/Vmp merger now went through honorably, they switched to IFRS accounting, and could offer realistic growth prospects for the future. If there are any blunders along the way, I don’t believe the stock will attract positive news flow anytime soon. Value is, of course, different from the share price curve, but if we want the share price to value Vmp’s potential a bit more bullishly, then a good news flow would be beneficial.

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I’ll also mention that I briefly familiarized myself with VMP’s website, and eezy (eezy.fi) seems like a genuinely clever solution to one of modern working life’s pain points. Of course, other companies offer similar products, but VMP might actually offer more than just a cheap valuation as an investment.

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Often when VMP has been discussed, the first comments have been “what a load of crap.” Now, with the name change, hopefully we can make some progress in these discussions :smiley:

The new strategy announced in the morning could be described as very much expected. In 2020, the company will lay the groundwork, on which growth will then be built. I believe that the 2022 goal of “market leadership” will also be supported by strong numerical targets when the financial targets are announced.

It is worth noting that when the company switches to IFRS accounting, a significant portion of its revenue will “disappear.” This is related to Eezy, the light entrepreneurship service, and the different way its revenue is recognized in IFRS vs. FAS. More information can be found in the comprehensive report on page 19, or here. At the same time, however, the scalability of this business will become more apparent. In FAS, the business is a high-volume, low-margin business, and in IFRS, it is a low-volume, high-margin business.

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The CEO’s appearance at the fair was nice to watch. He seems genuinely excited about developing the company and Finnish working life. However, any CEO, with the exception of the most insane cases, always manages to sell me. The comment about the counter-cyclical nature of rented labor in the restaurant industry was quite interesting. If restaurants are uncertain about the future, they would rather invest in rented labor than their own workforce.

VMP (soon Eezy) as an investment case is progressing promisingly, and the share price is following suit. It still needs to surpass Kamux’s share price level, and then I’d be satisfied that the money went into this instead of Kamux.

Of course, the unpleasant part is that we will soon have to deliver on those results; right now, we are still living with beautiful promises for the future. But all in all, the track looks good, there is confidence, and the valuation still doesn’t bother me. Will we even see a P/E of 10 next year if everything promised and dreamed of comes true? We’ll have to wait and see :grinning_face:

P.S. Bought this for my son’s investment account in January.

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A small indication for the beginning of next year from ManpowerGroup’s latest survey:

https://www.manpowergroup.fi/Ajankohtaista1/ManpowerGroupin-tyomarkkinabarometri-Ita-Suomessa-vahvimmat-nakymat-seitsemaan-vuoteen/?utm_campaign=ManpowerGroup%20Views&utm_source=hs_email&utm_medium=email&utm_content=80875675&_hsenc=p2ANqtz-__2Qkr2s86Nmt25iHXut7u5_sOiTMAyEXfc3M_TJe9UF_v2Q9T0llhULQDWmIMl-35Ve1nQwsthvwf_r5XzC8fKcsWMluFQdUjlZ4-1xSRCdAlHLY&_hsmi=80875675

The extraordinary general meeting also sealed the name change today

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@Petri_Gostowski
Can you tell if there is any new information about moving to the main list / moving to IFRS accounting / is any new information expected?

Haven’t heard anything since November (comment here).

It’s worth noting that since the company has made numerous acquisitions, including the recent major acquisition of Smile, the change in reporting is certainly a huge and time-consuming project. Therefore, I’m not particularly surprised that it has taken this long. However, I am confident that the company will transition to IFRS accounting and also to the main list. I would be surprised if we don’t hear more about this by or during the Q4 release.

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Thanks for the quick comment.

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A small positive vibe from the HR services market in December:

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The IFRS accounting and transfer to the main list came from there:

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Now we wait (and hope) that the market starts pricing the stock more in light of the adjusted figures :clap:

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I jumped in with a small amount just before the earnings report, even though I usually avoid “earnings lottery” :smiley: , but this should have good long-term potential once the acquisitions are integrated and it moves to the main list, etc. Also, it has come down nicely due to corona, and I don’t believe it will affect Eezy much unless work completely stops in this country, and then many other companies would be in trouble too.

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I also added to my own portfolio from the corona dip to 16% weight. My son’s portfolio also has a good stake in it. We’ll see what the markets think, at least Eezy’s goals are impressive. If it still hovers around six, I’ll definitely add more, the case has been moving nicely in the direction I had hoped for.

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Well, that earnings lottery didn’t go so well :pensive_face: