Apparently, shareholder equality isn’t much of a priority at EcoUp. I recall @Pohjolan_Eka mentioning these directed share issues in another thread. It’s quite an unpleasant trend that these are becoming more common like this. Not a very nice development from a retail investor’s perspective, even if the share price holds its ground better this way. Ownership gets diluted, and the share price certainly reacts to the fact that some “buddies” get shares below market price. In a rights issue, however, you can subscribe to new shares in proportion to your own holding, which is why it’s a good approach.
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