This links quite well with companies’ upcoming cost down projects that are already on the horizon. This is already in the project scopes of some companies.
Savings are being sought; for example, materials or other services are sourced more cheaply and new contracts are signed.
Covid caused a massive spike and also a correction. During the spike, price didn’t matter; everything available was taken and things “went well.” Now the situation is the opposite: they want it cheaper.
Europe and demand now and in the near future require lower prices. WS is in a key position here as one service, because the quality is good while the cost is lower. It fits the strategy like a bullseye.
All of this leads even further in a direction where inflation just keeps falling and the risks grow that policy rates will unfortunately return to zero, which isn’t healthy either.
During cost down projects, companies don’t look for more expensive cybersecurity services. These projects have already started from the end of the supply chains, where cost down projects and breakdowns are demanded from the entire chain all the way to the beginning.
A takeover bid for WithSecure might come, but since the situation is, in my eyes, quite deliciously favorable for WS, I wouldn’t necessarily even accept the offer.
Of course, I don’t have a crystal ball, but this is what my nose tells me.
For now, uncertain inflation risks remain these global posturings and little boys squabbling over different plots of land etc., including oil, which will either end in WW3 or not.
Industry is moving away from China: Taiwan, Vietnam, and Europe. Demand will come from there too, which must be implemented more cheaply and competitively. One won’t choose expensive cybersecurity services, at least in the case of Europe, to burden competitiveness. You just can’t, if you intend to compete with China on price.