In the long run, it might not necessarily be a good thing that Verve operates on both sides of the equation. They are probably still testing the waters everywhere, but historically speaking, the DSP side is where one wants to be, i.e., close to the one who foots the entire bill. On the SSP side, there are defunct competitors from whom it might be easier to win customers.
Tuoretta SPO-hehkutusta LinkedInistÀ:
The latest Supply Path Optimization (SPO) Reports are in from Pixalate! Verve topped the charts in markets around the world, including:
No. 1 in mobile
United States
United Kingdom
Sweden
India
Japan
South Korea
No. 1 in connected TV (Samsung)
United States
đȘđ”đ đ±đŒ đŠđŁđą đđ°đŒđżđČđ đșđźđđđČđż? They reflect the scale of a sellerâs direct relationships with publishers â and the level of optimization achieved in their supply chain.
These direct relationships mean sellers like Verve can help:
Reduce CPMs for buyers and enhance efficiency, minimizing the reliance on resellers and reducing transaction complexity.
Hit sustainability goals, by reducing hops in ad transactions.
Verve has taken quite a significant hit in the tariff mess. The stock price is 27% lower than a month ago and seems to be falling even today, even though thereâs budding relief noticeable in the market. I donât quite fully understand what it is in Verveâs business that would be weakening so strongly with this trade war.
Advertising industry. If consumer confidence falls â smaller advertising budgets â Harms Verve. However, during the previous downturn in the advertising industry, Verve significantly gained market share and it didnât really show in revenue much beyond a temporary stagnation. Debt levels have also decreased from a couple of years ago, so the company is in a significantly better condition, should the advertising market (the USA is probably the most important market for Verve, even though tariffs shouldnât have a major impact in themselves) start to falter again.
The company has indeed been quite ridiculously cheap in terms of valuation almost throughout its history, but during previous peaks, the valuation certainly wasnât dizzying, unlike its US counterpart Applovin.
Inderes lowered the target price from 57 to 45 SEK and reduced forecasts for this and next year. The share price reaction to this, or whatever it may be, is predictably heading downwards, and todayâs figure seems to be around eight percent down.
Risks are growing due to the uncertainty brought by the trade war and the development of advertising revenues.

The insider is again disagreeing with the market about Verve going bankrupt or something ![]()
Tobias Weitzel bought 5,000 shares in the media company Verve, where he is chairman of the board, on April 7. The shares were purchased at a price of 2.55 euros per share, a transaction of 12,750 euros. The transaction took place on the Frankfurt Stock Exchange. This is evident from the Swedish Financial Supervisory Authorityâs insider register.
Weitzel previously held 1.22 million shares in Verve, according to the ownership service Holdings.
Itâs not a mega-class purchase, but I wouldnât be loading up on shares with both hands right now as the price is falling like a knife. Letâs see if it drops ridiculously to around the 20 SEK level; at those prices, Iâll probably have to go almost all in ![]()
I wouldnât really be surprised if we went closer to 20 SEK levels should the uncertainty continue. There doesnât seem to be any support for the price at the moment.
I noticed that Verve started to rise, and I would assume Magnus Anderssonâs recently published Tweet to be the catalyst. He is an angel/private investor with a fairly strong following on X.

Well, itâs been an eternity waiting for someone else besides a few forum types and insiders to realize how ridiculously cheap Verve is (and has been for a long time)
. Well, I guess this rise will be dipped again tomorrow.
Weâll see if there will be preliminary figures again around the end of April. The Q1 report could indeed be somewhat interesting regarding what kind of comments we get from management about the possible impact of US consumer weakness on the advertising industry. Even though the previous weaker period in the advertising industry didnât significantly affect Verve except for short-term, now there isnât even an interest rate problem in the same way.
A few nice pieces of news for Verve:
- A new report on Verve from analysis firm Cantor with a target price of âŹ6.30, which is more than double the current share price (âŹ2.92).


- In the US, a federal judge ruled on April 17th that Google has had an illegal monopoly in the digital advertising sector, and as a result, Google may have to sell Ad Manager. US competitor Magniteâs share price reacted to this news with a +12% increase.
Saw this collaboration announcement yesterday. Guess it hadnât been brought up here yet.
Oppenheimer has initiated coverage of Verve with a target price of 70 SEK, which implies a 100% upside from todayâs closing price.
The valuation is seen as very low, and potential catalysts for value appreciation are a possible (dual) listing in the US or acquisitions similar to Jun Group.
A good and pertinent question was raised in the Swedish Discord about whether Verve will be a chronically undervalued company. Its performance has been top-notch, but this has not been reflected in the share price (or, of course, it has risen 80% in a year), but the valuation is still favorable. An acquisition, a takeover bid for Verve, or a move away from the First North list could certainly facilitate value realization.
The largest owner and CEO, Remco, would hardly accept a takeover bid, as he knows the companyâs potential and knows that the company is favorably valued relative to its potential and current performance. Itâs a good thing that the major owner is also the CEO, so he certainly has aligned interests with shareholders in the long term. One could also imagine an exit being attractive at some point when the time is right.
Edit. A takeover bid could be possible if a private equity firm wanted to team up with Remco and buy the company off the stock exchange with a favorable premium (30-70%), grow it, and sell it forward with a 3-5 year perspective. If Remco had been inclined to such a move, I believe it would have already happened.
Verve has the balance sheet capacity to make acquisitions, but the price must be favorable for Verve, which was the basis for acquiring Jun Group, for example. Large synergies and a favorable price would certainly be acceptable to all owners. Remco seems to have a good eye for smart acquisitions.
A move to the main list in Sweden and a dual listing in the US would certainly help with value realization, but even these things would not correct the valuation overnight. There is still a lot of work to be done for Verve to become better known both as a company and as an investment target.

I generally consider a dual listing quite an artificial âwishful thinkingâ method to try and boost the share price, but in Verveâs case, I can see that it could genuinely be beneficial. A large part of their business is also in the USA. Of course, I donât know if this is the best possible time to go for a dual listing specifically on the US stock exchange. Verve is also likely a rather large company on the Swedish stock exchange, so itâs perhaps a bit odd that they are still on the First North list. But of course, I donât know how much easier/cheaper it is for the company to be on the FN list, so I trust Remcoâs decisions to do or not do something.
This opinion aged beautifully. Itâs fine to speculate, but perhaps these musings could be moved or kept in a completely different thread. Some inexperienced people might draw completely wrong conclusions from such âthrowsâ in a company thread.
Verveâs share price indeed fell quite sharply from the end of February to the beginning of April, from 43 SEK â 27 SEK, but since then, the situation regarding Verve and the customs war has calmed down, and the price has recovered. My âopinionâ was that I wouldnât be surprised if we went closer to the 20 SEK levels if the uncertainty continued. If you sift through all company threads for the early estimates from the start of the customs mess that reflect price changes, or on the other hand, the estimates during price increases concerning price peaks that turned out to be optimistic, you might have to ask for quite a few posts to be moved to another thread.
Verve is listing on the Frankfurt Stock Exchange, if I understood that announcement correctly?
It has already been listed somewhere in Germany. Is this like âmoving to the main listâ or something similar? The markets seemed to like the news, at least.
TÀmÀ on juurikin ensimmÀinen osakkeen pÀÀlistaus nyt kun Ruotsissakin ollaan First Northissa:
The transfer to the EU Regulated Market of the Frankfurt Stock Exchange is an important milestone in the Companyâs continued development, with the goal to enhance its visibility, credibility and share liquidity.
The Listing Transfer is expected to benefit both the Company and its shareholders by attracting a broader investor base, improving access to capital markets and enabling participation in share buyback programs on the regulated market of the Frankfurt Stock Exchange. It will also make the shares more attractive to investors and better reflect the Companyâs maturity from a capital markets perspective.
Furthermore, the uplisting lays the groundwork for potential inclusion in prestigious indices such as the SDAX â a key index for small and mid-cap investors and the basis for numerous ETF products in Germany, across Europe, and in the United States.
The stock price has risen but the current price still offers over 11% free cash flow yield based on the last 12 monthsâ figures. On top of this, 15-25% organic growth?
Q4 2024 earnings call:

According to the latest update, it looks good at least on the mobile SSP side ![]()




