This impression is correct, as at the time of the acquisition, management told investors, analysts, and other media that they found Dollarstore’s concept attractive. Joint procurement was also one of the justifications for the purchase, and the synergies available from them justified the otherwise expensive-looking purchase price.
By 2025 at the latest, it became clear that the concept and Dollarstore’s operations did not fully correspond to how Tokmanni viewed things in 2023. Now Tokmanni seems to be relying on the same model that brought growth in Finland, namely increasing the number of SKUs (product titles). In addition, there is the expansion of the store network, but here the company has taken a more cautious stance compared to previous plans, as several already announced store openings have been canceled. This is, however, justified, considering the company’s earnings challenges.