Management and owner purchases are always encouraging, absolutely 
Then there’s the other thought, that Saastamoinen & Co. have steadily increased their holdings even before the share price collapses. Because of this, I don’t fully trust that Tokmanni’s management and owners understand much about the stock’s valuation and behavior, considering how much of a loss the gentlemen have made on Tokmanni’s stock. On the other hand, they seem to have at least some belief that the guidance for revenue and profit will be met (since they are buying up the stock), which is a great thing