Yep. If only one knew what kind of deal they’ve made with their network partner (maybe DNA?) 
It could be, though, that such a cheap SIM is blocked.
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At least DNA has handed over numbers to Gigantti.
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Xplora Mobile is also Norwegian. Xplora is a smartwatch manufacturer and the owner company of the senior brand Doro, which pre-installs its own SIM cards into devices it sells, at least in its own online store and in e.g. Gigantti and Verkkokauppa.com (for Doro, this is just starting). Xplora’s subscriptions operate on Elisa’s network, so in that respect, it doesn’t fit the Gigantti scheme.
Xplora should fit into this thread? Subscription sales are predicted to grow because Doro has joined the scheme, and in the summer, sales of a youth smartphone made in cooperation with HMD will also begin. Xplora’s subscription is also intended to be embedded in it.
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In any case, it will be interesting to see how this game unfolds from here. One possible scenario could be this so-called MOI-scenario, where Gigamobiili disrupts as much as it can, and then one of the three big players buys it out. On the other hand, Elisa certainly knows the Value-destroyer strategy, so I guess a potential price competition will likely be met with offers like €2.90/month for 24 months 
Elisa did this once again this spring to MOI, but stopped it when its own customers became widely aware of it.
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I’m still thinking about this Gigamobiili case. So there seem to be 42 stores, and they are all, or at least mostly, apparently quite large - entities with dozens of salespeople.
If Gigantti really goes big with this, e.g., prices aggressively and runs a big marketing campaign, they will certainly make an impact in the market.
Telia, Elisa, and DNA each seem to have store counts in the 60-90 range, and they seem to be, on average, small boutiques with a few salespeople. Of course, in addition to this, they all have a strong telesales machinery, which, of course, has limitations on how they can sell so-called MHS subscriptions.
It will indeed be interesting to see what happens here. I wonder if this could even lead to Elisa or Telia giving their network to, say, Power, Keskola, or Lidl in return if DNA is the network operator for Gigantti?
It’s hard to believe that any new recipe for success has been invented here. When you operate on others’ networks, the possibilities for maneuver are truly limited.
You can disrupt with price within certain limits, and depending on the contract, but the operators renting out networks are not doing any charity.
From the consumer’s perspective, it’s naturally beneficial to have price competition, but Gigantti won’t make money here.
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The close cooperation between DNA and Elisa is somehow heartwarming. DNA Tower is connected to Elisa’s battery reserve, there was news about it a couple of days ago.
“We are connecting hundreds of base station equipment rooms to the electricity reserve markets. The goal is to expand the service to cover most of our mast sites. This is a significant step towards improving our energy efficiency. At the same time, we achieve both economic and sustainability benefits by participating in the electricity reserve markets and thus creating a new revenue stream,” says Antti Koskinen, CEO of DNA Tower Finland.
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This is an interesting concept. I believe that with 4G modernizations and 5G construction in the networks, there will be so much capacity that, from a network operator’s perspective, the arrival of such service operators might even change the entire playing field a bit.
Another MVNO to Finland, following Gigamobiili. The permit application has not yet been submitted, so we need to follow up and investigate whose network this would operate on.
Oomi expands its business and establishes Oomi Mobiili operator | Oomi Ltd
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Christel Heydemann, CEO of French telecom operator Orange, interviewed by Nicolai Tangen of the Norwegian Oil Fund. Orange operates in Europe and Africa and has approximately 290 million customers. Duration 40 min.
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Gigamobiili’s new mobile subscription offering launched in Finland:
The subscription includes the following benefits:
- In-store support for mobile devices at Gigantti.
- Free assistance with device setup, data transfer, and accessory installation.
- Free loan device if your phone is being serviced or you are waiting for a new one.
- 90-day Gigantti Cloud trial.
The lowest price point is quite high, so this might not be enough to significantly disrupt the market yet. Perhaps not yet enough to challenge Telia and Elisa on the sales front
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Options for the Finnish market are popping up like mushrooms after rain:
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Doro surprised and started offering its own subscriptions in Elisa’s network as an enhancement to its phones: Doro Connect
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Oomi-mobiili’s subscriptions have been promised during the autumn. If they are on schedule, there’s not many weeks to wait.
Oomi Mobiili - Oomi
In Finland, there are suddenly nine companies offering mobile phone subscriptions to consumers - though mainly operating in three different networks:
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Elisa
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Dna
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Telia
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MOI
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Ålcom
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Doro Connect
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Oomi-mobiili
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Gigamobiili
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Globetel
In addition, there are a few smaller ones aimed at businesses. It will be interesting to see how the growing number of options affects the business operations of the big players. Elisa may not be able to continue raising prices at the current pace…
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AT&T CEO John Stankey interviewed by Nicolai Tangen of Norway’s oil fund. AT&T is one of the three mobile operators in the United States (the others being T-Mobile US and Verizon). Duration 45 min.
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Doro Connect is indeed launching big. An attractive offer, for example, is this: “Get a Doro Leva L31 phone for free when you buy a Doro Aito subscription.” A continuous revenue stream into the coffers of Xplora’s owners (Xplora owns Doro). Xplora also offers subscriptions for smartwatches and its youth phone, by the way.
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It is undeniably a good offer for the consumer.
Of course, it’s worth remembering that Xplora may have to pay 10-20 EUR to Elisa, the network owner, per month in rent, depending on the subscription type. With 20% churn (i.e., an annualized attrition assumption) and thus, conversely, with a 5-year lifetime value, one can calculate how much this deal generates…
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