I know Finnish banks very well myself and often compare and weigh SoFi against US competitors, and for example, Nordnet against Nordea or Osuuspankki. Right off the bat, Iâll say that I donât own Nordnet because it primarily focuses only on investing, and in my opinion, its growth in the Nordics is limited, unlike SoFiâs.
If Nordnet offered daily banking services, mortgages, credit cards, insurance, payment services, and everything else on a cheaper and better platform, I would certainly move everything to Nordnet from the traditional banks. However, I only have small investments in Nordnet and a large customer relationship with a traditional bank where I can get everything under one roof.
From an investment perspective, I feel that if Nordnet offered all these other services, I would gladly be a shareholder. Its numbers and stock have performed well solely on the basis of a better and cheaper investment platform.
I feel that SoFi is the Nordnet of the USA, except that it focuses for the most part on everything other than investing, but offers virtually everything on a cheaper and better platform than US brick-and-mortar banks.
I hold a very heavy weight in SoFi as long as the growth remains this strong and the story stays the same or improves. I believe that inclusion in the S&P 500 index will happen within 12 months, and in the meantime, growth is very intense; the stock price will likely rise before and even more likely after joining the S&P 500.
I see the biggest long-term risks being if Robinhood expands its service offering or if, for example, Nu takes over the USA quickly. In the short term, I donât believe in these risks yet. I check SoFiâs growth and story every quarter, and so far, I have been a very satisfied shareholder for over 4 years. Buying more during major dips and trimming slightly during peaks.