SoFi Technologies, Inc. (NASDAQ: SOFI), the one-stop shop for digital financial services, today announced the launch of SoFiUSD, a fully reserved U.S. dollar stablecoin issued by SoFi Bank, N.A. SoFiUSD will enable SoFi to serve as a stablecoin infrastructure provider for banks, fintechs, and enterprise platforms. They will be able to leverage SoFiâs bank-grade infrastructure to streamline their operations with faster and more efficient money movement.
SoFi is now the first national bank to offer open access to its stablecoin, SoFiUSD, and stablecoin infrastructure, bringing bank-grade oversight and reliability to companies looking to integrate stablecoin products and services. With SoFiUSD on a public, permissionless blockchain, partners can move funds around the clock with near-instant settlement at fractional-cent pricing. This enables them to manage liquidity with more confidence and deliver faster and more transparent services to their customers. SoFiUSD will also be available soon to all SoFi members.
Is this what the funds were raised for, to back the stablecoin
SoFiUSD Stablecoin Delivers:
Regulatory strength: SoFiUSD is issued by SoFi Bank, N.A., an OCC-regulated insured depository institution.
Reserve transparency: SoFiUSD is fully reserved 1:1 by cash for immediate redemption capability. As a nationally chartered, insured deposit bank, SoFi can keep reserves in cash at its Federal bank account with zero liquidity risk or credit risk, while generating attractive incentives to be shared with partners and holders of SoFiUSD.
Institutional Infrastructure: SoFiâs stablecoin infrastructure will enable banks, fintechs, and enterprise partners to leverage SoFiâs regulatory, operational, and reserve framework to issue white-label stablecoins or integrate SoFiUSD into their settlement flows.
The tweet below discusses how SoFi is disrupting the market with its own stablecoin and banking license, largely through CEO Notoâs insights. According to the CEO, these developments enable SoFi to offer a unique way to pay interest and process payments at lightning speed. Through these initiatives, the company aims for a major role in both consumersâ daily lives and as a partner for large enterprises, offering smoother and more cost-effective payment flows globally.
If you have read or listened to many of Notoâs recent interviews, there shouldnât be much new information hereâwell, maybe just a little bit.
According to a tweeter, SoFi might exceed this yearâs earnings expectations by charging SoFi Plus members $10 a month starting in April. Since SoFi does not disclose the exact number of Plus members, the estimate is based on the fact that a large portion of new Money customers have set up direct deposits and thus reached the Plus tier. If the estimate is that there are about 5 million Plus members and a fifth of them remain as paying members, approximately $80 million in additional annual revenue would be generated with almost no costs, which according to the tweet could raise EPS from $0.80 closer to $0.90.
Trumpâs planned 10 percent interest rate cap for credit cards could revolutionize the financial industry, as expressed in the tweet below.
It would ease consumersâ debt burden, but at the same time reduce the demand for âconsolidation loansâ and curtail credit card reward programs, among other things.
According to the tweeter, banks are likely to oppose the proposal as it weakens their risk management and profitability.
The individual in the tweet below has quoted the tweet above and stated that the interest rate cap could turn to SoFiâs advantage if large banks abandon, for example, unprofitable credit card customers.
The tweet also mentions that SoFiâs superior efficiency and marketing expertise in personal loans enable them to serve these customers, which would then open up a massive new market niche for the company as banks withdraw from the competition.
Yes, sir. If this is enactedâand thatâs a big if, though part of me hopes it isâwe would likely see a significant contraction in industry credit card lending. Credit card issuers simply wonât be able to sustain profitability at a 10% rate cap. Consumers, however, will still need access to credit. That creates a large voidâone that @SoFi personal loans are well positioned to fill. Iâve long believed many consumers are disadvantaged by high-reward credit cards (they know who they are), only to end up carrying tens of thousands of dollars in balances at 20â30% APRs. In many cases, those balances are effectively interest-only and can persist indefinitely. By contrast, a SoFi personal loan at 9â13% offers a lower rate with a fully amortizing structure that actually pays the balance down. If credit card lending contracts, SoFi can step in to offer borrowers a more transparent, lower-cost alternative to revolving debt. We could also expand to a larger target market & appropriate rates with still great returns. This dynamic would also materially simplify marketing. Today, credit cards win the acquisition battle because consumers donât realize theyâre signing up for high-interest, long-duration debtâuntil theyâre already deep in it. Only then do many borrowers find @SoFi as a solution to an existing problem. If credit card lending contracts, SoFi personal loans become the solution before the problem exists, not after. SoFi marketing shifts from debt consolidation to smart upfront financing. Bottom line: less credit card lending could translate directly into more personal loan demand for SoFi. Giddy up!! Also if this scenario plays out, underwriting discipline and borrower education become even more importantâSoFiâs advantage isnât just price, itâs helping customers exit debt, not revolve in it. GYMR!!
SoFi will suffer significantly if a 10% credit card interest rate cap is implemented. The fact that it might survive while weaker players fail, or that many banks will stop granting credit card loans to the most financially vulnerableâallowing SoFi to take on these high-risk customers if it choosesâis little comfort. If SoFi gathers these high-risk customers, its credit risk and, consequently, its risk profile will weaken.
I asked an AI what the average interest rate is for SoFi credit card customers, and the drop is staggering:
According to data from January 2026, the SoFi Bank credit card (SoFi Credit Card) interest rate is variable and determined based on the applicantâs creditworthiness. As it is a US bank, interest rates are typically reported as Annual Percentage Rate (APR).
Here is a more detailed breakdown of interest rates and fees:
SoFi Credit Card Interest Rates (January 2026)
Interest Type
Interest Rate (APR)
Purchases
18.49% â 28.99% (variable)
Balance Transfers
18.49% â 28.99% (variable)
Cash Advances
30.49% (variable)
Average Interest Rate vs. Markets
Although SoFi does not publish one specific âaverageâ interest rate, the range it offers reflects the general US market situation:
Lowest rate (approx. 18.5%): Requires an excellent credit rating (usually over 740 points).
Average interest rate: A typical applicant often receives a rate that falls in the 22% â 24% range. For comparison, the overall average for US credit cards in January 2026 is approximately 21.4%.
Reference rate: SoFiâs rates are tied to the Prime Rate reference rate, meaning if the central bank changes interest rates, the credit card interest rate changes automatically.
The credit card business will certainly suffer for about a year, just like everyone elseâs, but the bullish scenario is that SoFi gets new customers by offering direct loans (not credit cards) to customers who can no longer get a credit card or need a cheaper loan to pay off more expensive ones. That tweet posted by @kettunen above explains the matter well.
One thing that is a bit unclear to me is why other banks wouldnât be able to offer the same service?
If this even comes into effect (apparently similar things have been attempted for several years now), credit card companies and banks will likely circumvent that lost revenue with other charges, such as monthly or annual fees; free cards might become paid, premium cards could get more expensive, or there could be all sorts of hidden account management fees or weaker benefits. They always find a way, and a good management team in particular navigates these situations easily. Even though itâs my largest holding, I hope SoFi drops really sharply next week so I can add to my position.
