This topic has probably been discussed somewhere already, but I haven’t seen it myself. So, feel free to refer to a previous answer on the same topic, if one exists.
Now that these American ad giants are banning political advertising, which apparently also excludes some indirect political actors who are nevertheless societal.
Does this have a positive impact on domestic media conglomerates? Finland is a nation of elections. We have municipal, parliamentary, SOTE (social and health care) area, SOK elections, and then some smaller elections, such as OP and Tradeka elections, etc., mainly traditional cooperatives.
Individual candidates can presumably still advertise themselves, but organizations, such as parties, cannot advertise. So, is there going to be a rush of audience to Sanoma, Alma, Ilkka (or nowadays their joint venture with Kaleva), Keskisuomalainen, perhaps Panostaja Grano?
If so, how significant an additional income is this for domestic companies? Of course, the strictness of the interpretation also matters. Is societal advertising, for example, by human rights or environmental organizations, considered political advertising? That wouldn’t make sense, but from the perspective of American social media companies’ investors, the entire ban probably doesn’t make sense anyway. Or perhaps the potential benefit has just passed me by.
So, is more money coming to domestic media companies?