I don’t know if this is the reason why such a boring and non-committal guidance was given for this year: “Revenue and EBIT will grow from the previous year.” That guidance holds up even in the event of a total flop. Since no sales volume affects the guidance, it seems no sales figure qualifies as inside information, meaning they don’t have to stress at all about needing to make any external announcements.
Now we are in the second phase of marketing, where the goal is to convince gamers who are already aware of the game and considering a purchase through validation and “social proof.” That accolades trailer falls right into that category, as the hard-core fans have already bought the game in the first week. But let’s wait and see. One million purely digital copies is an extremely difficult and solid achievement for many AAA games. Surely during this second weekend at least around 50k copies will be sold.