In my opinion, ARGs and Remedy fit together extremely well as a theme. I’ve been somewhat expecting that Control 2 would include a broader ARG, which would elevate Remedy in this regard to a new level of immortal storytellers. I think that such actions could also spark interest in players who otherwise wouldn’t be interested in Remedy’s games.
The minimum goal could be surpassing RedLynx’s Trials Evolution ARG. I re-read the story of Trials Evolution’s ARG for fun, and an interesting detail: the first secret text, critical for the solution, was deciphered by a forum user with the nickname “Murdoc Loch”, a Scottish name which in Finnish would be Meri Järvi (Sea Lake)…