Puuilo is, in my opinion, the best of the discount stores. There’s a good selection, and often both a budget and a higher-quality version of a product are available. There’s also stock on the shelves, and more can be ordered.
The store in my hometown is quite messy, cramped, and the shelves are haphazard, especially compared to, say, IKH (which isn’t a discount store but rather a quality specialist store, in my opinion). Additionally, when you can get everything from garage jacks to fence posts and trailers, through kitchen supplies, horse feed, and candy under one roof, it takes an inexperienced person a while to find a product. Motonet, in my opinion, is clearer, at least here, even though the assortment is quite similar. The products at Motonet are perhaps a bit higher quality and less of a random assortment and Chinese imports than Puuilo’s selection.
I personally like to buy quality tools from quality places, and from stores like Puuilo, Tokmanni, and Biltema, I’ll pick up that single, cheap thing I need, like trailer rental, grit for sanding, cardboard boxes for moving, protective gear for painting, or fishing tackle for kids.
If one considers the stock price in the long run, this concept certainly won’t lead to world domination, and the domestic market is, as I understand it, quite saturated. What could be Puuilo’s distinguishing feature, or is it just “everything for everyone as cheaply as possible” somewhere between Tokmanni and Motonet? What is the share of animal products in sales? At least at the checkout, every other customer seems to have tens of kilos of Luppa. What is the impact of rising freight costs for Chinese imports on this? It’s probably pointless to talk about domestic products.
However, the above doesn’t really affect the popularity of an IPO nowadays. This one will likely be oversubscribed and make a significant jump on its first day. So, one must participate.
