Clickbait-free: Puuilo is Puuilo
Listen to the podcast here
According to Saarela, who appeared on the Vain Talouselämää podcast, Puuilo could have around 90 stores in both Finland and Sweden in the future. Currently, the company has about 50 stores in Finland, and the company has stated that it aims for a network of approximately 90 stores.
“If we can get ninety stores in Finland, then even with a conservative estimate, one could say that after a few years, when we can accelerate growth there, why couldn’t we have another ninety,” says Saarela.
Are 90+90 stores realistic, and what is the timeline? Those are bold visions, and it doesn’t seem to make them dizzy or afraid. In the podcast, Juha identifies two factors that differentiate Puuilo in succeeding with its conquest of Sweden:
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Going organic, i.e., opening the stores ourselves
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A slow start / progression with just a few stores