The gentlemen will probably list the hydrogen sector companies that have made a profit in previous years, and in a couple of years, I can list the companies that have turned from loss-making to profitable in 2025-2027. Currently, when investing in these, it’s about this time window, during which several hydrogen sector companies are making a turnaround. And Plug is one of them.
One can have many opinions about the company, but ignoring the output of those Q/A sessions is not smart – especially since it’s a growth company. The electrolyzer markets are what will make this company profitable, but it’s not the only sector in the long run. I am interested in Plug precisely because of its broad and vertically integrated product portfolio. I know very well that it is an expensive and painful way to approach the markets compared to a narrow portfolio, but I also consider it a business with much greater potential. It just burns a hell of a lot of money, and it won’t succeed just like that.
The stock has risen by about 270% from its spring low. As I wrote earlier, the CFO is either a terrible investor or knows something that the rest of us probably know but don’t understand. That guy just made millions.
It’s a fact that Plug is not in the AI bubble. Whether Plug will ever manage to acquire data centers as customers is hard to say. The company has capabilities, and many projects have been done with Microsoft. Andy said that something will be installed in a small amount in late 2025 or 2026. But the technology would already be here:
I will post a few recent LinkedIn highlights about installed electrolyzers, Plug’s electrolyzer utilization rate, and the new market entry in Brazil:
Regarding utilization rate:
Plug’s electrolyzer business will very likely be interesting to follow in the coming years. I can’t think of a better-positioned Western company, and I’m quite sure that the work Plug has done over the past 20 years has created competitive advantages for the company as projects genuinely start to move forward. Whether it’s in logistics or in hydrogen production itself.
And the new market entry in Brazil:
https://www.h2-view.com/story/plug-power-enters-brazilian-market-through-gh2-global-partnership/2131974.article/
Plug Power will supply its hydrogen fuel cell systems and refuelling infrastructure for deployment in Brazil through a partnership with GH2 Global, targeting logistics and material handling operations.
Under the partnership, Plug will supply its GenDrive fuel cells to replace battery and fossil fuel use in forklifts, distribution centres and industrial hubs.
The Brazilian infrastructure firm GH2 will handle local project integration, permitting and rollout of Plug technologies.
The initial focus of the collaboration will be on large logistics and industrial poles, with expansion to other strategic regions of Brazil planned down the line.