Corporate culture
‘The Novo Way’, introduced today, is a new set of principles that will underpin the company’s culture, building on the strengths that have defined Novo for more than a century - breakthrough science, deep expertise, care for people, and an unwavering commitment to patient safety - while setting out the behaviours and ways of working needed to innovate and lead in a faster, more competitive and increasingly consumer-driven market.‘The Novo Way’ is built around four principles:
- Customer Obsession – We innovate with consumers and patients at the centre of everything we do
- Competitiveness – We raise our performance to create greater value for all our stakeholders
- Clarity – We create focus and speed through clear priorities, simple ways of working and decisive action
- Care & Integrity – We care for our people, show respect, and never compromise on patient safety and ethics
The rebrand will give the company a distinctive, recognisable and consistent way to connect with people, partners and other stakeholders around the world. ‘Novo’ will be used as the name of the company day-to-day, while Novo Nordisk A/S remains the legal global company name.
Jatkossa Novo Nordisk tunnetaan pelkkänä Novona ja Novo Nordisk A/S jää juridiseksi nimeksi taustalle.
Vähän brändäystä, The Novo Way. Halutaan olla ketterä, kilpailuhenkinen ja kuluttajavetoinen toimija.