I doubt they do.
I don’t have any direct involvement in corporate tire procurement myself, but for example, regarding building materials, it’s quite typical for a construction company to buy them at contract prices roughly 40% lower than the consumer retail price.
I was already about to write about this myself, but I left it out. €2,500 includes VAT. Excluding VAT, the price is €2,000, and depending on the tire market, there are margins for 1-2 companies in between before reaching Nokian Tyres’ factory gate price. What the margin for large tires is, then, is another matter.
This was already dismissed anyway due to the market size. So, it’s a tiny part of the whole.
My experience with heavy vehicle (military) tires was that Nokians were rarely used when tires were replaced; Michelin was almost always the choice. Of course, when new equipment arrived, it almost always came with Nokians.
You would think that at least the Finnish army has some target for domestic content in new equipment, making Nokian tires a good fit, but when old tires had to be replaced, the brand usually changed. Now, it might be that they are acceptable when 5% of GDP needs to be spent on military expenditures; that would be an easy way to increase spending and support domestic production.
Before I wish everyone a Merry Christmas, a little more reflection for the year 2026.
Rivian was originally funded by Amazon and Ford. As I understand it, Amazon’s delivery vans are Rivians.
What if Amazon/Rivian/NR puts Kimi in an ad to deliver Amazon packages safely with a Rivian – summer and winter.
That would be it, one Christmas ad and NR’s share price heading northeast 
Now to roast the ham, a nice year behind us. Merry Christmas!
First million tyres already produced in Romania 
Here are Rauli’s comments on European new car sales in November. 