One must keep in mind, however, that new factories take time before everything is optimized and full production capacity is realized. It can certainly take a couple of years, but I am confident about the future and the success of Nokian Tyres; of course, there will always be some bumps in the road, but they are meant to be solved.
And as a general observation from someone who has worked in the automotive industry and sold tires, quality really matters when it comes to winter tires, whereas with summer tires, it is often enough that they are “black and round”—meaning customers don’t care much about the brand, at least on a general level and with cheap tires. Winter tires are what people invest in almost without exception, and that is precisely Nokian Tyres’ flagship product.
Have a great weekend, TYRES investors and of course everyone else 