Is betting on NoHo’s nightclubs starting to look like a losing hand?
>The decline of nightclubs is a familiar phenomenon to Teemu Pilsari, the restaurant operations manager of the Armas nightclub in Lahti. According to him, bad years have followed one after another for a long time, and nightlife has still not picked up.
– This year’s pre-Christmas season has at least shown occasional good signs. The turnout has been commendable.
In Pilsari’s opinion, however, the pre-Christmas season remained a rather thin lifebuoy and it won’t yet turn the direction of the entire industry.
>Pilsari considers tightened alcohol taxation and the resulting price increases to be a significant factor in the loss of customers.
Ten euros for a pint of long drink is simply too much.
– We can’t go much deeper than this. However, I am optimistic that this will start to recover. We are working incredibly hard to get people back.
I’ve been in Helsinki city center a couple of times during this pre-Christmas season, and even at Apollo on a Friday, a large part of the nightclub was closed off right at the time when they should be “printing money” just to cover the massive rents of that complex.
Stadin Night, under which NoHo had combined those nightclubs in the 2023 acquisition, had posted hefty losses of a couple of million for 2024, and according to my own observations, this market hasn’t headed in a better direction this year either in the Helsinki metropolitan area, even though Rekom collapsed entirely.
>NoHo Partners Plc has signed an agreement whereby the fixtures of Helsinki’s nightlife, Apollo Live Club, nightclub Maxine, and restaurant Kaivohuone, will be transferred to the ownership of the group’s subsidiary Stadin Night Oy in cooperation with investor Raimo Sarajärvi.
At the time of the deal, NoHo’s ownership stake in this new company was 60%, but I suspect it has increased since then due to possible additional capitalization.
As for Apollo, it’s useless to expect any exit specifically because of the renovation carried out in the fall, but making a profit seems to be difficult even though they practically have a monopoly on after-parties for large student events.
What would help here?
Economic growth would help, but even more so, an increase in consumer confidence and students having the confidence that there’s enough work and that they can live now, and not just sometime in the future.
The trend is heading in a bad direction, and when you combine this with the fact that other costs have risen, the first thing on one’s mind isn’t to go “crazy clubbing” in a half-empty nightclub to drink a ten-euro pint of long drink when the same product can be ordered—to put it bluntly—at a quarter of the price directly to your door from abroad.
As for the pull of the labor market, even finding internship positions still seems to be like finding a needle in a haystack, and I still can’t be positive in any way that the macroeconomy will provide any kind of tailwind for this investment story next year either.