# Lohilo Foods - Global growth with superfoods and energy drinks
**URL:** https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417
**Category:** Osakkeet
**Created:** [February 8, 2021, 3:31pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417 "2021-02-08T15:31:45Z")
**Posts on this page:** 20
**Page:** 17
### Author:  [@Badwithmoney](https://forum.inderes.com/u/Badwithmoney)
#### Post date: [April 20, 2021, 10:03am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/351 "2021-04-20T10:03:31Z")
More experience in leadership. Clearly, the entire management team has now been assembled with internationalization in mind. Dr. Saeid AB is a Swedish holding company. With this experience, the new CFO brings a wealth of additional expertise in mergers and acquisitions and arrangements đ
> Lohilo Foods appoints Mats Vikström as new CFO, and he most recently came from the same role at Dr. Saeid AB. It appears from a press release.
>
> Vikström is judged to bring experience, expertise and strong merits, which is why he is expected to become an excellent CFO. Among other things, he has held leading positions at Mips, Intrum and Unilever.
>
> Vikström, who takes office on May 1, succeeds Niclas Blomström, who will remain as Finance Manager within the company.
> **[Lohilo Foods utser ny finanschef - Placera.se](https://www.placera.se/telegram/lohilo-foods-utser-ny-finanschef-2021-04-19)**
>
> Lohilo Foods utser ny finanschef
---
### Author:  [@Kurssintuijottaja](https://forum.inderes.com/u/Kurssintuijottaja)
#### Post date: [April 20, 2021, 12:08pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/353 "2021-04-20T12:08:12Z")
> [@Unisieppari](#):
>
> There are few products, the placement is such that a seeker will find them, but not in the cold section at all. Lately, the shelf spaces have been empty for a couple of flavors, one of which is strawberry, I donât remember the other, and a couple of other flavors have been full. In my opinion, it doesnât give a good impression.
I inquired about the matter, and apparently, the empty spots on store shelves are for collagen drinks because changes are being made to them. The redesigned products should return to stores in the summer.
---
### Author:  [@Real](https://forum.inderes.com/u/Real)
#### Post date: [April 20, 2021, 4:41pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/354 "2021-04-20T16:41:17Z")
Thanks!
The products contain less sugar, which is now almost every companyâs goal.
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### Author:  [@Kuusisaari](https://forum.inderes.com/u/Kuusisaari)
#### Post date: [April 22, 2021, 9:53pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/355 "2021-04-22T21:53:38Z")
> **[Milstolpe för Foodrunners: inleder nytt samarbete tillsammans med LOHILO](https://www.mynewsdesk.com/se/foodrunners/pressreleases/milstolpe-foer-foodrunners-inleder-nytt-samarbete-tillsammans-med-lohilo-3092672)**
>
> Foodrunners Àr stolta över att presentera sin nya samarbetspartner LOHILO, ett spÀnnande företag som ingen lÀr missat. Samarbetet Àr ett led i Foodrunners...
Partnership with Foodrunners.
---
### Author:  [@Kuusisaari](https://forum.inderes.com/u/Kuusisaari)
#### Post date: [May 15, 2021, 6:57pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/357 "2021-05-15T18:57:21Z")
My Swedish isnât what it used to be, but I assume this is a flattering article. I also like the term âinfluencer drinkâ đ đ
> **[Influencerdrycken blev en megasuccé - "knappt fÄtt tag i en" - Ehandel.se](https://www.ehandel.se/influencerdrycken-blev-en-megasucce-knappt-fatt-tag-i-en)**
>
> Snacks och dryckesvarumÀrket Lohilo gjorde sitt största samarbete hittills, nÀr man tog fram en ny dryck tillsammans med influencern Antonija Mandir. Och
---
### Author:  [@Jeko](https://forum.inderes.com/u/Jeko)
#### Post date: [May 17, 2021, 7:46am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/358 "2021-05-17T07:46:23Z")
Annual review available. The Q1 interim report will follow on Thursday, May 20. [https://lohilofoods.com/wp-content/uploads/2021/05/Lohilo-Foods-AB-publ-Arsredovisning-2020.pdf](https://lohilofoods.com/wp-content/uploads/2021/05/Lohilo-Foods-AB-publ-Arsredovisning-2020.pdf)
---
### Author:  [@PeeJii](https://forum.inderes.com/u/PeeJii)
#### Post date: [May 20, 2021, 6:34am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/359 "2021-05-20T06:34:32Z")
Q1/21 report just came out: [https://lohilofoods.com/wp-content/uploads/2021/05/Lohilo-Foods-AB-publ-Q1-2021.pdf](https://lohilofoods.com/wp-content/uploads/2021/05/Lohilo-Foods-AB-publ-Q1-2021.pdf)
EDIT: It seems a bit contradictory at first glance.
- Sales growth in Sweden was 20%, but export market sales fell by 22.1% correspondingly, although it is a smaller amount in monetary terms (on the other hand, the comparison period was mostly still without corona). Part of this was growth from the acquisition of Superfruits. This is a food company, so this is probably a relatively strong growth figure (as long as foreign markets do not permanently start to falter)?
- Itâs good to note that Q1 and Q4 seem to be significantly weaker than Q2 and Q3 (because ice cream accounts for most of the sales).
- A small improvement in margin (gross), but the loss deepened much more than sales grew.
- Mention that the new Sunkissed drink has attracted interest, but no comment on how it sold (it was probably released only after the quarter). At least there is no increase in drink sales.
Key figures table as a screenshot below in the other domestic language.
---
### Author:  [@jaahas](https://forum.inderes.com/u/jaahas)
#### Post date: [May 20, 2021, 6:48am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/360 "2021-05-20T06:48:16Z")
At a quick glance, the report is quite lackluster. Q1 is generally a rather quiet time for Lohilo.
Hopefully, Q2 will start to show some deals and pick up from here. I doubt the stock price will react positively, at least.
This one needs a bit of time to grow.
---
### Author:  [@PeeJii](https://forum.inderes.com/u/PeeJii)
#### Post date: [May 20, 2021, 7:15am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/361 "2021-05-20T07:15:58Z")
It seems to be dropping quite steeply đ
Currently, the board shows a slight -13%.
In my opinion, there are still interesting long-term drivers: e.g., the brand, women as the most important customer group, and investments in direct sales through e-commerce (which few food businesses do successfully, but if they succeed, the impact could be quite significant). However, we are moving with a high risk, and Q2 and Q3, in particular, will be quite crucial.
My accounting knowledge is so rusty that I canât interpret it very well, especially in Swedish, but if the next quarters are soft, running out of funds (or heavy indebtedness) could genuinely be a concern here, as the anti-funds seem to have been burned at quite a pace.
On the other hand, raw material costs have apparently grown only about half of the revenue growth, meaning the margins of the products themselves are apparently quite good. If demand can be increased without huge marketing investments in the long term, the situation could also improve quite quickly.
---
### Author:  [@Badwithmoney](https://forum.inderes.com/u/Badwithmoney)
#### Post date: [May 20, 2021, 7:20am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/362 "2021-05-20T07:20:48Z")
The trend, by the way, is in the right direction, and Q2 is potentially another good quarter. What slightly concerns me here is the sufficiency of cash. If growth and scaling abroad constantly lead to deeper losses, the company might have to tap into shareholdersâ pockets. The 2020 Annual Report mentioned risks on page 9 (via Google Translate):
> " **Future offers.** Lohilo Foods may in the future raise additional capital, depending on
> how the cash flow from operating activities develops over time and future acquisitions, by
> decide on a new issue of shares or other securities. New issues may have a negative effect
> on the market price of the shares. Additional issue offers may also reduce it
> proportional ownership and voting rights for holders of shares in the Company (dilution).
I donât know how likely it is that this will have to be done đ€ And on the other hand, I wouldnât see it as negative if the dilution is done in connection with acquisitions that have the potential to create more shareholder value.
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### Author:  [@Joonas85](https://forum.inderes.com/u/Joonas85)
#### Post date: [May 20, 2021, 7:47am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/363 "2021-05-20T07:47:55Z")
Admittedly, the report looks pretty soft. For a moment, I thought about whether I should sell my shares. Luckily, yesterday my cohabitant and I happened to eat some Lohilo ice cream sticks and once again confirmed how good Lohiloâs ice cream is, with nutritional values that are spot on for ice cream. However, ice cream is sold more in Q2-Q3, as stated in previous messages, so thereâs no need to panic yet. Letâs wait for the Q2 figures patiently, and then weâll have to examine the case more closely if alarming signs emerge.
I hope Lohilo will have some amazing sales promotion campaign for their ice creams this summer đ
---
### Author:  [@Pavel](https://forum.inderes.com/u/Pavel)
#### Post date: [May 20, 2021, 10:07am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/364 "2021-05-20T10:07:13Z")
Iâm kind of shouting into the wind here, as Iâm not a shareholder and havenât looked into Lohiloâs product range in detail, but this yearâs Q1 was a really tough spot for the health food industry. Last yearâs Q1, and pretty much the whole year, at least had gyms open. In Sweden, the whole spring was pretty much business as usual before the pandemic hit, but now even in Finland, places were shut down. Itâs hard to imagine huge drink sales in that environment, and then again, with severe frosts and gyms closed, few people are probably solo-binging on low-sugar ice cream at home with Netflix.
I havenât followed the situation in Sweden more closely, but the boom hasnât gone anywhere, and if the company has its growth strategy well put together, I see no reason why it wouldnât get back on track as restrictions ease. At least everyone has gained some COVID-kilos, so as the weather warms up, itâs âniceâ to realize this body needs to be brought out in public again soon. Of course, this has been a potential time for debt accumulation, with sales plummeting, as mentioned here. If I owned a company in the industry, based on my own feelings after gyms reopened, I could imagine now is a good time to really strike. If we also happen to get a really hot summer alongside vaccinations, then itâs all about branding ice cream through the right influencers. I personally saw on Instagram this week for the first time someone eating Lohilo, and I donât think it was even paid content, even though they mentioned the brand.
As mentioned here, Q2, and at the latest Q3, should already show sales in the results. If they can expand their customer base and make the brand more known, then there wonât be as much concern during the upcoming poorer winter months. Iâll have to do a bit of grassroots research and ask acquaintances in various circles during the summer if theyâve heard of Lohiloâs products.
Signed: As someone whoâs been going to the gym for 20 years, I hired a PT for the first time when gyms finally opened, and similarly, for the first time in years, left sugary junk food on the store shelf.
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### Author:  [@EeroK1](https://forum.inderes.com/u/EeroK1)
#### Post date: [May 26, 2021, 2:04pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/365 "2021-05-26T14:04:39Z")
I exchanged messages with Lohilo Foodsâ CEO, Tyrone Andersson, and heard that Lohilo has a presentation today at Introduceâs Investor Day. Lohilo will speak at 6:00 PM Finnish time: [Introduce.se - ABGSC Investor Day 26 May - Track 2](https://www.introduce.se/artiklar/2021/5/abgsc-investor-day-26may-track-2/)
Iâll post the questions and answers later today, in case theyâre useful to anyone!
---
### Author:  [@EeroK1](https://forum.inderes.com/u/EeroK1)
#### Post date: [May 26, 2021, 6:22pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/366 "2021-05-26T18:22:14Z")
Here are the CEOâs answers to my questions, as promised. Many of my questions were answered in more detail in the investor event linked above, so itâs worth checking out! [Introduce.se - ABGSC Investor Day 26 May - Track 2](https://www.introduce.se/artiklar/2021/5/abgsc-investor-day-26may-track-2/) Thereâs nothing mind-blowing in the answers, but it at least gave me confidence that good development can be expected.
Question: Growth in Sweden remained high in Q1. What does the future look like? You are still a small player in Sweden, so growth should still be available, right?
CEOâs Answer: LOHILO is no 4 in the Swedish market so still plenty of growth potential! đ
Q: Regarding exports. Lohilo Foodsâ export revenue decreased by over 22% compared to Q1/20. -22% seems concerning for a growth company like Lohilo. According to you, the poor export performance was a result of the Covid-19 situation. Could you elaborate on the reasons? For example, was it more difficult to sign new deals with distributors and food chains, or how else did Covid-19 affect exports?
CEO: Export: last year the restriction in our export markets where introduced in March so had normal sales in Jan/Feb, this year we see restriction throughout the quarter. Yes its harder for our distributors to get new listings, signing new countries is continuing but sales are not being realised due to covid when distributors eg in Germany is effected by all gyms closed
Q: Could you open up about your plans to expand into Europe and other parts of the world? Today, Lohilo products are widely available in Sweden and Finland, what other countries are planned and on what timeline?
CEO: Expansion. We are today available in +15 countries, mainly in Europe and Asia for the moment. We have an agenda to launch across all major continents
Q: What role does E-commerce/online store play in Lohiloâs strategy? Is the idea to build a platform from which anyone can easily order products anywhere in the world?
CEO: E-com. [lohilo.com](http://lohilo.com/) is our platform for B2C and B2B, used mainly to drive brand building and consumer insights. Sales from the sites is improving and growing. Also available on Amazon in Germany and potentially other countries tbc.
Q: Cash! To grow, you need to spend a lot of money. According to the Q1 report, Lohiloâs cash situation is quite weak, while cash flow is clearly negative. What does the situation look like in your own eyes, and on the other hand, should an investor fear running out of money? A directed share issue is always an option, but it dilutes other ownersâ ownership in the company.
CEO: Cash. The major reason for negative cash flow in Q1 is the purchase of Superfruit that was effecting the cash with 10 MSEK. This purchase was not planned when we planned the IPO money of 26 MSEK. We are constantly reviewing new options to improve the cash flow into a positive direction and have launched and are planning initiatives.
Q: Lohilo is now focused on strong growth, making the companyâs profitability secondary. When do you expect to achieve a positive result?
CEO: Profit. We did during Q4 last year structural changes that will improve GM%, as in the Q1 report +230 bps vs PY. This work continues. As you state growth is our strategy but it should also be profitable so actions are taken to improve in that area without compromising growth. We are meeting new distribution agreements during 2020 this year so growth will slow down but we aim high. Also driving sales on our own brands will help us improve margins
Q: To my knowledge, Q2 and Q3 are still the companyâs strongest quarters in terms of revenue, as you are still largely an ice cream company. How are your alternative products (health drinks, protein, Superfruit, clothing, accessories) performing, and do you believe they will achieve a larger relative share of revenue, thus becoming a significant part of the company?
CEO: Mix. Yes, ice cream is still the base of the company but share will decrease of total sales as a strategy. We need to be less dependant of summer season (Q2,Q3).
Q: A large part of your revenue comes from distributing other companiesâ brands. Do you intend to continue growing this business? What does the market look like, is there still an opportunity to increase distribution?
CEO: Distribution agreements. This is paying our LOHILO brand building. New agreements are always interesting to evaluate but from a margin perspective it is more interesting to grow our own brands.
Others should also send emails to Lohilo if they need an answer to a topic I didnât cover.
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### Author:  [@PeeJii](https://forum.inderes.com/u/PeeJii)
#### Post date: [May 27, 2021, 6:30am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/367 "2021-05-27T06:30:06Z")
Thanks for the excellent questions @EeroK1! Nothing revolutionary, but these open up the case well and confirmed and clarified my own views on this. In my opinion, the following points are currently key theses:
- The answers clearly show that **the aim is to build a strong brand, spiced with a strong direct-to-consumer angle**. Many clothing/accessory brands, especially, have broken through in the US with this angle in recent years, and if this succeeds as a primarily food company, the potential is excellent. The key long-term question is: **can Lohiloâs brand be credible and attractive internationally?** I donât see myself as the current target group, but I do think thereâs a chance.
- Given the managementâs Red Bull background, this is a very understandable goal, but **it will not be fast** (it will take several years at the fastest, in my opinion).
- Because brand building is not fast, **this case will require long-term patience from investors**.
- **In the short term, the development of food sales, margins, new product launches, and other improvements affecting cash sufficiency will be critical.** The biggest risk, in my opinion, is that brand-building work cannot be advanced if the current business supporting it does not achieve sufficient profitability and scale, and ownersâ wallets have to be tapped repeatedly, diluting the investment too much (or in the worst case, going bankrupt or being sold at a discount to another company).
EDIT: So, in my opinion, thereâs plenty of risk, and a successful, strong brand isnât just thrown together, but thereâs good expertise behind it, and if it succeeds, thereâs a lot of potential, but its realization will surely take a relatively long time.
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### Author:  [@IMATION](https://forum.inderes.com/u/IMATION)
#### Post date: [May 27, 2021, 7:02am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/368 "2021-05-27T07:02:52Z")
I also watched that investor day. It was quite interesting. I was left with the impression that a lot of additional money and time is needed from somewhere to conquer the world.
The slides presented LOHILOâs portfolio at around 9:06. There was an ice cream called Texas Pecan. Is that an old one? Itâs not on LOHILOâs website, at least.
I also wondered about those jars on the right. I canât make out what they are when looking at them on my phone.
Edit. That ice cream might be an old one!
---
### Author:  [@Musta\_leijona](https://forum.inderes.com/u/Musta_leijona)
#### Post date: [May 29, 2021, 10:55am UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/369 "2021-05-29T10:55:04Z")
Lohiloâs problem now is that its products are hard to find. Out of ten stores in my local area (I live in Helsinki), only one carries Lohilo drinks. And those drinks were warm and poorly placed. My own market research here included both small and large stores. I didnât include Lidls, only visited S-Group and Kesko stores.
In contrast, Celsius and Nocco were found in every location. Additionally, a liquid called Bang was also available in several stores.
I donât think the situation is very good if you canât even find the products in Helsinki. The situation is unlikely to be brighter in smaller towns.
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### Author:  [@Kuusisaari](https://forum.inderes.com/u/Kuusisaari)
#### Post date: [May 29, 2021, 12:27pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/370 "2021-05-29T12:27:37Z")
Iâve also seen very few drinks myself. Maybe Citymarkets come to mind, where almost every one has had them. And I still havenât tasted any đ
But ice creams are starting to be in every store now. Based on social media, that damn one has been a jackpot, at least in terms of its taste.
Summer is ahead, and in my opinion, Q2 and Q3 will be the real test for the man.
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### Author:  [@TurskaSaavi](https://forum.inderes.com/u/TurskaSaavi)
#### Post date: [May 29, 2021, 12:38pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/371 "2021-05-29T12:38:34Z")
Even out here in the wilderness, Lohilo drinks and ice cream are available in stores. Only in K-Market though.
I ordered bars directly from Lohilo and got 4 free drinks.
It was well packaged and easy to open with just one tape cut.
I personally like those drinks because they donât taste so dry.
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### Author:  [@Kuusisaari](https://forum.inderes.com/u/Kuusisaari)
#### Post date: [May 29, 2021, 12:47pm UTC](https://forum.inderes.com/t/lohilo-foods-globaalia-kasvua-superfoodeilla-ja-energiajuomilla/13417/372 "2021-05-29T12:47:03Z")
Oh, I forgot to mention that you can probably get them in any store if you just ask. I havenât seen any of the drinks in stores here in my backwoods, but weâre probably different kind of backwoods warriors đ
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