It has always been this way: most home buyers want a move-in ready home. But these prime-condition used homes are available in limited quantities. Inevitably, one has to buy homes that need a bit of polishing, which increases renovation needs. In addition, every move usually means some kind of fixing up, even if it’s a practically new used home. So, there will certainly be demand for interior decoration items at Kesko in any case. As thousands more people inevitably come to Finland every year and the population concentrates in urban centers, there will be moves and a need for housing in regional centers as well as in the Helsinki metropolitan area. The pressure for housing needs is constantly growing - the ketchup bottle is approaching an ‘explosion’.
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