Kesko - Retail sector expert

This made me think that, for me, in an ideal situation, Cittari and Prisma would be next to each other.

Often I buy coffee, meat, ice cream, etc., special offers from Cittari and other items from Prisma. For me, the 5% Bonuses are met every month, which directs my visits to Prisma. On the other hand, the bonuses continue to grow in S-Pankki’s funds, into which they automatically go.

So as not to be completely off-topic, I started wondering how many people like me there are, and whether Cittari’s coupon offers and “mammoth market” special pricing policy are an advantage or a disadvantage in these situations?

Should one rather try to create a unique offering and maintain familiar quality criteria, as is clearly attempted in Ideapark, instead of experimenting a bit with price without the intention of being able to comprehensively compete with S-Group?

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