I’m happy to propose a development idea; thank you for being open to suggestions @Sauli_Vilen
On the Inderes website, it says:
“Identified obstacles
- International brand awareness
- Shift to an international corporate culture
- Slow change in target markets
- Finding the right go-to-market models”
As board members use their experience and expertise to help overcome these obstacles, could the criteria for earning additional share-based rewards be linked to one of these or a combination of several: international revenue > X%, number of new international client companies, or shortening of sales cycles abroad?