I don’t own Huhtamäki shares, but I have thoroughly scrutinized the company a couple of times with potential ownership and valuation in mind.
Huhtamäki has gradually improved its operations, offers broad diversification with its global reach, and with a stable company, one can sleep peacefully at night. Many like the ever-growing dividend. Compared to the average pricing of the 2020s, it could now be bought from the discount bin ![]()
But I haven’t bought it, and this is also, and especially, related to two clusters of issues that were not presented in the otherwise excellent video.
In earlier times, Huhtamäki’s relatively strong position in the US market could have been considered a strength. Almost half of the bottom line, profit from the North American segment. However, there is now a double challenge in the market: political risk and K-shaped consumers.
The White House’s incessant messes, subjugating the FED to Trump’s servant, reckless indebtedness, regulatory chaos with overnight decrees, goals to dilute the dollar’s value, etc. The political risk meter in Huhtamäki’s core market is elevated, and there’s no telling what tomorrow brings.
Among US consumers, a steady change is underway on the K-curve. A small elite group is getting even richer, and the majority of the population has livelihood problems. Even if the thin upper elite frequented McDonald’s 3 times more, that wouldn’t compensate for the majority’s relatively or even absolutely worsening position as consumers.
In my scrutiny of the company, I also noted the minuscule commitment of its board members to Huhtamäki. Printing out their owned shares might cover a sauna bench, but not much more. So, do they not have faith in the company? Furthermore, if Huhtamäki’s capital allocation is so optimal, as @Antti_Viljakainen states in the video, and the share price is in the discount bin, then why hasn’t it bought back its own shares? “There is money”
A good company, not expensive compared to its history, but, but…
