Huhtamäki, Slush’s official sustainability partner, provides recyclable cups for all drinks consumed at the event. 
Huhtamäki is acting as Slush’s official sustainability partner this year, supplying recyclable cups for drinks enjoyed at the event. In addition, Huhtamäki is organizing a workshop and a panel discussion together with the industrial technology venture capital firm Emerald Technology Ventures.
Slush, the world’s leading startup event, will be held in Helsinki this year on November 20-21, 2024. The event brings together more than 10,000 startup entrepreneurs, investors, and leading experts from various fields around the world.
“We are excited about the collaboration. Slush promotes innovation, sustainable development, and growth in startups and technology companies. The partnership is a natural choice for us, as industrial sustainability and promoting the circular economy for packaging require innovation throughout the entire value chain, and these challenges cannot be solved by one company alone. Huhtamäki has a strong history of promoting packaging sustainability, and we hope that our collaboration with Slush will both encourage sustainable practices and inspire collective action for the circular economy,” says Salla Ahonen, Huhtamäki’s Sustainability and Communications Director.
The cups and lids made from renewable and recyclable fiber, which Huhtamäki provides for drinks at the event, are the most visible part of the partnership. After use, the cups and lids are collected and delivered to a recycling facility, where they are used to manufacture new fiber-based packaging.