Gofore - Go for or No go?

Advice for any company.

Less virtue signaling, please. I have no problem with deals (China, for example, is a “communist” dictatorship and all of Europe is dependent on them), and every sensible, well-managed company does trade and business with them. Is it morally “right”? No, it isn’t, but it’s a better alternative than not doing business and letting competitors gain a competitive advantage.

Saving the world and sensibly managed business operations do not always go hand in hand. To help companies avoid awkward situations (like in this case), reduce the amount of virtue signaling. The fact that a Hesari (Helsingin Sanomat) journalist wags their finger at you for a week won’t topple your business, but the reputational damage from “broken” promises is even greater.

Of course, I know there’s pressure from ESG ratings, but even the dogs are laughing at those now (at one point, Exxon and Philip Morris were considered “more ethical” companies than Tesla). Everyone can then judge for themselves what the real value of those lists is if a tobacco and an oil company are more ethical than Tesla.

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