Fodelia - Pioneer of the Food Industry

Interesting! I don’t know if you’ve discussed this here before, but could you give a brief summary? Did anything particularly stand out that one wouldn’t notice just by interpreting papers? Did you encounter any surprises, disappointments? And finally, I’m interested to know, are you an owner in the company?

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Simplicity works. The product is in good condition (including shelf life), and when cost pressures are high, money is ultimately the deciding factor in investments. For the public sector and other institutions, large and small, that require food services, this solution is simply the best, fastest, and most cost-effective. I honestly don’t see any other reasonable solution for them. The workload also decreases significantly, which also generates savings.

I own a significant amount of Fodelia shares, and this is my own optimistic view on the matter, not an investment recommendation. The figures also indicate something about Fodelia’s growth and attractiveness.

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Well, if we’re going to nitpick or correct your answer, if you weren’t with German colleagues, then there were probably more than three visitors. According to the newspaper article, representatives of the German fund company ShapeQ visited the Pyhäntä factories last June:

However, the visit apparently went in a positive mood for them, as after the visit they increased their ownership in Fodelia and are apparently the company’s third-largest owner with their holdings (the holdings are behind nominee registrations).

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I apologize for the bad quoting, the first sentence clarifies the matter.

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I agree with Tatu’s comment; indeed, competitors don’t really offer a comparable product. Their shelf life is worse, we’re talking about a week.

Because of the good shelf life, a larger batch can also be ordered in advance, saving, for example, on transportation costs.

There will also be huge savings in personnel costs when large central kitchens are not used, and hot food is no longer transported by car to the site continuously.

Instead, it is done directly on-site and can be managed even by one person on a large scale.

I believe that over time, larger players will still be in trouble with Fodelia and (the Fodbar joint venture).

A good example of this was the victory in the Omahäme region. Here I am directly referring to Palmia and Compass Group.

Usually, such “disruptors” end up in the portfolios of large companies, no longer bothering the market. Therefore, I wouldn’t be very surprised if this became an acquisition target for a larger player in the coming years.

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And since Compass Group happens to be one of the world’s largest catering and facility management companies, with a turnover of over 30 billion pounds..
Market value 57 billion €

I also assume that the small and profitable competitor growing market share in Finland’s niche market is already known to the head office and included in strategic M&A plans.

It would be an easy acquisition for Compass Group to buy out and leverage the benefits of Feelia’s products from its extensive network, which is why I think an acquisition is even likely. And increasingly likely, as Compass Group loses market share to a more profitable competitor.
Good management certainly won’t tolerate that! :sweat_smile:

Since Fodelia’s main owner also stepped down from the CEO position, there could also be an opportunity for a corporate acquisition..

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Don’t rush with acquisitions. Just let it grow. Don’t let small money tempt too much at this point when the potential is significant😌

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Today, too, the stock’s trading volume is quite brisk. However, there are enough sellers at these prices, so the price isn’t rising. Don’t owners have the patience to get rich? :smiley:

I myself plan to stay on board.

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Nature of the transaction: ACQUISITION

Details of the transactions

(1): Volume: 20000 Unit price: 6.17 EUR

The new CEO wanted in :blush:

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Can someone tell me offhand what “the trading venue is not suitable” means in practice - so not bought from the stock exchange but directly from another shareholder? The company didn’t hold such an amount, unless I remember incorrectly.

A very good signal, as is the recent increase in investor interest. It’s certainly worth staying invested, even though one has to wonder about the timing and extent of that growth, as we are dealing with slow tender processes and change, but it looks good :smiley:

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When looking at the list of Fodelia’s largest shareholders, one can quickly conclude that Mikko is the seller. There aren’t many potential sellers there, as after the top 20 or so, the number of holdings drops to around 20k. That simultaneously explains the exceptional price. And it still doesn’t affect Mikko’s holdings much at all. Of course, it doesn’t rule out others, but usually, it seems to be the “usual suspect” :face_with_monocle:

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I was pondering the same. However, should there also be a notification of the handover at the same time if it’s Mikko?

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You know how these things work, but I’ll say it anyway.

“It’s nice to sit in a boat whose captain rows day and night” -Seppo Saario.

And indeed, there’s a lot of truth to that when you think about it with common sense. Of course, a person approaches their work with a different attitude when they invest 120,000€ of their own money into it.

“When management buys, you buy too” -Seppo Saario

Looks good. It’s nice to be on board a fode boat.

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Inderes nicely responds to the interest in Fodelia that has emerged in Sweden with an English-language video. :grinning: :+1:

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In Häme, things seem to be progressing well. The regional board will discuss a temporary arrangement with Fodbar next Monday. An excerpt from the text: “The wellbeing services county has negotiated an agreement with the Fodbar Oy group, which won the tender, for the temporary arrangement of meal, food, and institutional care services… The matter has been prepared during contract negotiations, and it has been ensured that the Fodbar Oy group is capable of commencing the takeover of operations in phases starting from April 1, 2025.” Fortunately, appeals to the Market Court do not seem to delay the takeover, and revenue will start accumulating already this year.

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Fodelia: on the lookout for M&A’s

Fodelia: a good buy:

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Äh, I messed something up in the thread. Apologies, I’ll try to rewrite my message. :smiley:

Are there any thoughts on what kind and size of acquisitions Fodelia might consider to support its strategy, as it certainly has the opportunities to do so, at least based on its financial situation? :slight_smile:

These have, of course, been discussed in this thread from time to time, and we might not be interested right now, as things are quite streamlined – no unnecessary diversions. :slight_smile:

Quoted from the report:

By divesting poorly performing consumer businesses, the company has simplified its structure and strengthened its investment profile. However, the option of new acquisitions has not been ruled out for either business area, which in our view increases uncertainty regarding capital allocation. Nevertheless, Feelia’s strong value creation and the stock’s favorable valuation clearly outweigh the uncertainties related to capital allocation.

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Personally, I would hope that we don’t start assembling a so-called “hodgepodge” again.

We just managed to divest the less profitable ones.

Let’s focus investments then, for example, on production efficiency or at some point on expanding production within Feelia.

Of course, for example, Marjavasu was a good add-on, whose products can be combined with the rest of Feelia’s palette to generate additional sales.

Heard from the field that it would be good to conveniently get fruit soups, juices, etc., into the same orders, because others have had difficulties with them.

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I hope that acquisitions are on the table only as a potential possibility, instead of management’s time and Fodelia’s resources being spent on M&A scouting. This, to my understanding, is indeed the situation. In my opinion, Fodelia’s group structure is quite good for the current moment and growth, even though I understand the objections regarding Oikia’s role.

However, if Fodelia ends up making acquisitions again, I see distribution channel synergies as absolutely the most important criterion for the target. The Marjavasu acquisition seems to have been successful because Fodelia was able to utilize its own channels for Marjavasu’s products. Industrial synergies on top of this were, of course, a good plus.

With Makkaran and Pitan, this benefit brought by the distribution channel was not properly found, and I don’t see the situation having changed. In my view, Fodelia as a group doesn’t have much synergy to offer to companies manufacturing different food products in an acquisition, unless there is a plan to genuinely sell it significantly to Feelia’s customers. In terms of purchasing or marketing, Fodelia’s size and expertise are unlikely to be sufficient to justify the acquisition price and risk, and to realize potential benefits.

However, I do not condemn Fodelia’s management for past acquisitions that did not go well. They were made at the time quite justifiably, but with incorrect assumptions. Fortunately, the stakes and risks were limited. The most important thing is that lessons are learned from these mistakes, which seems to have happened.

I hope that future acquisitions, relative to Fodelia’s size, are small, complementary, made with distribution channels in mind, and relatively rare, so that integration succeeds properly, and focus doesn’t constantly shift to the next target instead of the overall picture.

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Link copied from Sharewill, where Fodelia was mentioned in the article.

It feels like the most impatient owners have now been shaken out and the price is rising.

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