I hope that acquisitions are on the table only as a potential possibility, instead of management’s time and Fodelia’s resources being spent on M&A scouting. This, to my understanding, is indeed the situation. In my opinion, Fodelia’s group structure is quite good for the current moment and growth, even though I understand the objections regarding Oikia’s role.
However, if Fodelia ends up making acquisitions again, I see distribution channel synergies as absolutely the most important criterion for the target. The Marjavasu acquisition seems to have been successful because Fodelia was able to utilize its own channels for Marjavasu’s products. Industrial synergies on top of this were, of course, a good plus.
With Makkaran and Pitan, this benefit brought by the distribution channel was not properly found, and I don’t see the situation having changed. In my view, Fodelia as a group doesn’t have much synergy to offer to companies manufacturing different food products in an acquisition, unless there is a plan to genuinely sell it significantly to Feelia’s customers. In terms of purchasing or marketing, Fodelia’s size and expertise are unlikely to be sufficient to justify the acquisition price and risk, and to realize potential benefits.
However, I do not condemn Fodelia’s management for past acquisitions that did not go well. They were made at the time quite justifiably, but with incorrect assumptions. Fortunately, the stakes and risks were limited. The most important thing is that lessons are learned from these mistakes, which seems to have happened.
I hope that future acquisitions, relative to Fodelia’s size, are small, complementary, made with distribution channels in mind, and relatively rare, so that integration succeeds properly, and focus doesn’t constantly shift to the next target instead of the overall picture.